♥ Book Title : THE REAL WORLD GUIDE TO PSYCHOTHERAPY PRACTICE
☯ Full Synopsis : "Managed care has radically reshaped health care in the United States, and private long-term psychotherapy is increasingly a thing of the past. The corporatization of mental health care often puts therapists in professional quandaries. How can they do the therapeutic work they were trained to do with clients whom they may barely know, whose care is intruded upon by managed care administrators? With unrelenting pressure to substitute medications for therapy and standardized behavior protocols for individualized approaches, what becomes of the therapist–client relationship? Unflinchingly honest, The Real World Guide to Psychotherapy Practice offers both compelling stories and practical advice on maintaining one’s therapeutic integrity in the managed care era. Resisting a one-size-fits-all approach, the authors focus on the principles of forming relationships with patients, and especially patients likely to be under-served (e.g., the uninsured poor) or difficult to treat. The Real World Guide to Psychotherapy Practice gives voice to therapists’ frustrations with the administrative constraints under which they work. But it accepts the reality and offers guidance and inspiration to committed therapists everywhere."Article| Alex N. Sabo| Statement ..."
✩ The Real World Guide To Coming Out ✩
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♥ Book Title : LESS PAIN MORE GAIN...A REAL WORLD GUIDE TO GETTING AND STAYING IN SHAPE
☯ Full Synopsis : "The title of “Less Pain, More Gain” is intended to convey the idea and message that truly getting into physical shape should not be an extremely painful process. The intent of the title is to try and remove and dispel the stigma and intimidation commonly associated with getting into physical shape as well as the associated arduous process that only the elite few can accomplish. The title was written in an effort to convey the idea that getting into physical shape is something that is attainable by everyone. Included in the pages of this book are numerous ways in which to accomplish the title of “Less Pain, More Gain.” The idea that there must be a lot of pain involved with getting into physical shape is unsustainable and explored and explained throughout the book. This book was written to appeal to everyone no matter what their current level of physical fitness. The main purpose of this book is to be used as a tool and provide a means of accomplishing and maintaining physical fitness success for each and every reader."Article| Michael Frye| Statement ..."
♥ Book Title : The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email
☯ Full Synopsis : "Perhaps you're skeptical.After reading the title of this book, you're saying: “Sure, Red Cross and Salvation Army can raise tons of money with email, but my agency isn't a brand name. You're telling me I can do the same!?” Well, no. Author Madeline Stanionis isn't claiming that. She's President of Donordigital, not Pollyanna. What she is saying is that you can raise a healthy amount ¬– thousands if not tens of thousands of dollars ¬– if you approach email fundraising with a measure of intelligence and creativity.And you've got to hand it to Stanionis. Any consultant who would give away the store as she does in this book has something grander in mind than her own self interest.And give away the store is what the author does. Generously dispensing advice, insider tips, and recommendations she usually commands tidy sums for, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email.And while it's not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.That's it really. And any organization following Stanionis' trenchant advice will see immediate results.Further, there's plenty of material in the book to customize and adapt, as Stanionis offers a wealth of sample emails from diverse organizations.And taking it a step further, in the Resources section of the book, the author shows you how to identify just the help you might need (a "messaging vendor" who can send your emails, for example).Other books talk about “Internet fundraising," which usually encompasses e-commerce strategies such as online shopping malls and auctions. That's all well and good, but many of us want to know one simple thing ¬¬– how can we raise more money with email? And do it now? Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest."Article| Madeline Stanionis| Statement ..."
♥ Book Title : The Real World Guide to Fashion Selling and Management
☯ Full Synopsis : "Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digital and social media, and adapting to change in the fashion marketplace."Article| Gerald J. Sherman| Statement ..."
♥ Book Title : The Mercifully Brief, Real World Guide To-- Attracting the Attention Your Cause Deserves
☯ Full Synopsis : "To attract attention to your cause, you could: -Paint your building Day-Glo orange -Blare hip hop music from the rooftop -Have staff members sport Mohawk haircuts But if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's new book, Attracting the Attention Your Cause Deserves.First, let's make clear what this book is NOT.It is not a guide for writing press releases.It is not a manual for creating a speaker's bureau.It is not a treatise offering PR palaver.All of those hairs have been split many times over.Attracting the Attention Your Cause Deserves is something far more useful and invigorating to those wanting to advance the good work of their organization.Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three key objectives for your cause: 1) Greater visibility 2) A broader constituency 3) More money raised And who better to write it than Joseph Barbato, a widely respected pro who's worked both sides of the aisle. For 20 years he toiled in the public information departments of various nonprofits. Now he heads an award-winning firm that works with some of America's top nonprofits.After reading Attracting the Attention Your Cause Deserves, here are just a few of the skills you'll become more proficient at: o Sharpening your organization's niche o Identifying the range of people who benefit from your work thereby targeting your audiences with greater precision o Cultivating the right media people, locally, regionally, and nationally if appropriate o Organizing your website most efficiently for the press o Making a persuasive pitch, in writing and over the phone o Becoming the "go to" person for reporters and others, and o Learning how to package your expertise to gain even greater exposure With more than a million nonprofit organizations in existence, there's a lot of noise out there. Shouting won't get you noticed everyone's doing that. And everyone's tuning it out. What will attract attention is following Joseph Barbato's field-tested advice. Take his insider wisdom to heart. It spills over every single page of this book.Then, even if you whisper, rest assured you'll still be heard."Article| Joseph Barbato| Statement ..."
♥ Book Title : The Real Life Guide to Accounting Research
☯ Full Synopsis : "The Real Life Guide to Accounting Research is a book that goes behind the more official presentations and accounts of research methods to explore the lived experiences, joys and mistakes of a wide range of international researchers principally working in the fields of accounting and finance, but also in management, economics and other social sciences. The authors of the articles in this book address a wide range of issues and obstacles that they have confronted at various stages in their respective research careers. In reflecting on their personal experiences, they provide practical guidance on how to overcome the types of problems that typically confront researchers in their day-to-day work. Practical tips on how to undertake research and get findings published Research project management skills International and interdisciplinary perspectives"Article| Christopher Humphrey| Statement ..."
♥ Book Title : Gerry's Real World Guide to Pharmacokinetics & Other Things
☯ Full Synopsis : "Written by an anaesthetist with years of experience, this serious textbook uses a blunt and 'tongue in cheek' approach."Article| G. M. Woerlee| Statement ..."
♥ Book Title : The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
☯ Full Synopsis : "THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing."Article| Robert Hamper| Statement ..."
♥ Book Title : A Straightforward Guide to Writing Romantic Fiction
☯ Full Synopsis : "The second edition of A Straightforward Guide to Writing Romantic Fiction is intended to give the reader a firm grounding in the art of writing romantic fiction. The reader is given an insight into the art of creative writing and the book contains all the basic information needed to develop a successful career. A Straightforward Guide to Writing Romantic Fiction provides all the knowledge needed to approach this increasingly marketable area with confidence."Article| Kate Walker| Statement ..."
♥ Book Title : Crisis Leadership Now: A Real-World Guide to Preparing for Threats, Disaster, Sabotage, and Scandal
☯ Full Synopsis : "Why do some managers shine during a high-level crisis while others stumble? Those who have an action plan in place are the ones who can react quickly, manage rumors, and respond to victims and stakeholders sincerely and adequately while keeping their organization afloat. Leading crisis management expert Laurence Barton has spent more than two decades consulting with top companies on how to anticipate and respond to workplace threats and tragedies. In Crisis Leadership Now he offers concrete solutions for managing disruptive events-from industrial accidents and acts of violence to embezzlement, product recalls, and terrorism. Barton takes you through his journey of advising senior executives on crisis events and examines: The characteristics that define a true crisis Proven strategies to help you understand and respond to early warning signals Ways to mitigate threatening situations How to effectively communicate your decisions in a timely manner to employees, shareholders, customers, and other constituencies In this forward-looking guide, Barton applies his corporate insider's insight to numerous case studies, demonstrating how such catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your company's strategic toolbox. Anticipating all forms of trouble, advising senior management and boards of directors about potential events, and devising a business recovery plan will allow your organization to rebound should tragedy strike. Barton has also created an indispensable sample crisis management plan, and includes detailed templates for addressing a wide spectrum of incidents and threats. Arming you with an arsenal of strategies, tools, and know-how, Crisis Leadership Now ensures that your company's leaders will demonstrate confidence and implement solutions in the midst of chaos."Article| Laurence Barton| Statement ..."
♥ Book Title : The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail
☯ Full Synopsis : "Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right? Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail. And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he's produced scores of them to draw from). Nearly $150,000 was raised from only 2,400 donors, many of whom had never given more than $100 to the organization sending the mailing. Just as remarkable, the final fundraising cost for this effort was … eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer? Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this pioneering work, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results."Article| Mal Warwick| Statement ..."
♥ Book Title : VMware Cookbook
☯ Full Synopsis : "If you want to gain insight into the real-world uses of VMware ESX and ESXi, this book provides scores of step-by-step solutions for working with these products in a wide range of network environments. You'll not only learn the basics -- how to pool resources from hardware servers, computer clusters, networks, and storage, and then distribute them among virtual machines -- but also the stumbling blocks you'll encounter when you monitor systems, troubleshoot problems, and deal with security. In addition to the recipes, VMware Cookbook includes background information to help you determine your virtualization needs. You'll come to view VMware as part of the real environment, alongside operating systems, storage, and logical and physical network components. Follow best practices for installing VMware in your environment Discover how to secure and monitor your network Understand disk storage implementation and configuration Learn resource management using the distributed resource scheduler, shares, and resource pools Configure logical and physical networks Learn how to clone and migrate servers Gain valuable tips for configuration and fine-tuning Many resources can teach you about virtualization and the basics of VMware. This book is for system administrators who are ready to go beyond an introduction."Article| Ryan Troy| Statement ..."