♥ Book Title : The New Community Rules
☯ Full Synopsis : "Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service."Article| Tamar Weinberg| Statement ..."
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♥ Book Title : Seven Rules for Sustainable Communities
☯ Full Synopsis : "Questions of how to green the North American economy, create a green energy and transportation infrastructure, and halt the deadly increase in greenhouse gas buildup dominate our daily news. Related questions of how the design of cities can impact these challenges dominate the thoughts of urban planners and designers across the U.S. and Canada. With admirable clarity, Patrick Condon discusses transportation, housing equity, job distribution, economic development, and ecological systems issues and synthesizes his knowledge and research into a simple-to-understand set of urban design rules that can, if followed, help save the planet. No other book so clearly connects the form of our cities to their ecological, economic, and social consequences. No other book takes on this breadth of complex and contentious issues and distills them down to such convincing and practical solutions. And no other book so vividly compares and contrasts the differing experiences of U.S. and Canadian cities. Of particular new importance is how city form affects the production of planet-warming greenhouse gases. The author explains this relationship in an accessible way, and goes on to show how conforming to seven simple rules for community design could literally do a world of good. Each chapter in the book explains one rule in depth, adding a wealth of research to support each claim. If widely used, Condon argues, these rules would lead to a much more livable world for future generations—a world that is not unlike the better parts of our own."Article| Patrick M. Condon| Statement ..."
♥ Book Title : The Giver
☯ Full Synopsis : "Living in a "perfect" world without social ills, a boy approaches the time when he will receive a life assignment from the Elders, but his selection leads him to a mysterious man known as the Giver, who reveals the dark secrets behind the utopian facade."Article| Lois Lowry| Statement ..."
♥ Book Title : Who Really Rules?
☯ Full Synopsis : "Robert A. Dahl's Who Governs? is a classic pluralist study which has had an important influence on American social science since the early sixties. Who Really Rules? provides a categorical challenge--empirical, methodological, and theoretical--to Dahl's work. Empirically, Domhoff's restudy of New Haven shows through newly discovered documents that Dahl was wrong about the pluralism of New Haven's power structure. He also presents the most systematic statement of power structure methodology yet made, a statement that contradicts Dahl's methodological claims which have been the prevailing wisdom in American social science for over fifteen years. Finally, Domhoff outlines the national policy planning network through which the big business ruling class dominates urban government. Who Really Rules? is unique in that it makes possible for the first time a dialogue between pluralist and ruling-class views on the basis of studies of the same city by leading exponents of the rival theoretical positions. It is original in that it includes much data not revealed by Dahl. It presents the methodology of power structure research in the most comprehensive fashion yet attempted, and reveals a ruling-class network for urban policy planning that has never before been fully articulated."Article| G. William Domhoff| Statement ..."
♥ Book Title : An Introduction to Social Media Marketing
☯ Full Synopsis : "Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing."Article| Alan Charlesworth| Statement ..."
♥ Book Title : Small Town Rules
☯ Full Synopsis : "Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more"Article| Barry J. Moltz| Statement ..."
♥ Book Title : Rules for Radicals
☯ Full Synopsis : "First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” Written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition. From the Trade Paperback edition."Article| Saul Alinsky| Statement ..."
♥ Book Title : What Are Community Rules and Laws?
☯ Full Synopsis : "Laws are a part of every community and government. This thought-provoking volume provides an accessible guide to these rules for readers who haven’t been involved in civic engagement or aren’t aware of how the law functions. Readers will learn about both the history of laws and legislatures as well as modern civil and criminal laws. Interest-provoking sidebars enhance the text, adding to essential vocabulary as well as posing questions that promote critical thinking about the rules and laws of society. Meanwhile, carefully selected photographs serve to support reading comprehension and add to the appeal of the book design."Article| Therese M. Shea| Statement ..."
♥ Book Title : Be Reasonable!
☯ Full Synopsis : "Community associations enforce rules and restrictions to ensure a high quality of life for residents and to preserve property values--not to harass residents. Rules are there to prevent homeowners from painting their houses pink or storing washing machines in their yards--but those same rules should not become overzealous or inflexible. "Be Reasonable" shows you how to write and enforce rules that won't get your association in trouble and won't cause residents to hold recall elections. "Be Reasonable" is a compendium of expert opinions from over 30 leading community association attorneys, managers, and directors. You'll learn effective strategies for drafting and enacting reasonable rules, identifying unreasonable rules and restrictions, and working with residents. You'll also find out more about reasonable enforcement procedures--from making exceptions to providing due process. Practical applications are illustrations through discussion of court cases and real-life controversies. Some of the topics include: Writing Reasonable Rules, Understanding Rules and Restrictions, Reasonable Enforcement Strategies, Mediating Disputes, Levying Fines, Controversial Rules and Restrictions, Children, Holiday Decorations, Satellite Dishes, Vehicles, and Eliminating Unreasonable Rules."Article| Kenneth M. Budd| Statement ..."
♥ Book Title : Walkable City Rules
☯ Full Synopsis : "“Cities are the future of the human race, and Jeff Speck knows how to make them work.” —David Owen, staff writer at the New Yorker Nearly every US city would like to be more walkable—for reasons of health, wealth, and the environment—yet few are taking the proper steps to get there. The goals are often clear, but the path is seldom easy. Jeff Speck’s follow-up to his bestselling Walkable City is the resource that cities and citizens need to usher in an era of renewed street life. Walkable City Rules is a doer’s guide to making change in cities, and making it now. The 101 rules are practical yet engaging—worded for arguments at the planning commission, illustrated for clarity, and packed with specifications as well as data. For ease of use, the rules are grouped into 19 chapters that cover everything from selling walkability, to getting the parking right, escaping automobilism, making comfortable spaces and interesting places, and doing it now! Walkable City was written to inspire; Walkable City Rules was written to enable. It is the most comprehensive tool available for bringing the latest and most effective city-planning practices to bear in your community. The content and presentation make it a force multiplier for place-makers and change-makers everywhere."Article| Jeff Speck| Statement ..."
♥ Book Title : The Shape of the New
☯ Full Synopsis : "This panoramic book tells the story of how revolutionary ideas from the Enlightenment about freedom, equality, evolution, and democracy have reverberated through modern history and shaped the world as we know it today. A testament to the enduring power of ideas, The Shape of the New offers unforgettable portraits of Adam Smith, Thomas Jefferson, Alexander Hamilton, Charles Darwin, and Karl Marx—heirs of the Enlightenment who embodied its highest ideals about progress—and shows how their thoughts, over time and in the hands of their followers and opponents, transformed the very nature of our beliefs, institutions, economies, and politics. Yet these ideas also hold contradictions. They have been used in the service of brutal systems such as slavery and colonialism, been appropriated and twisted by monsters like Stalin and Hitler, and provoked reactions against the Enlightenment's legacy by Islamic Salafists and the Christian Religious Right. The Shape of the New argues that it is impossible to understand the ideological and political conflicts of our own time without familiarizing ourselves with the history and internal tensions of these world-changing ideas. With passion and conviction, it exhorts us to recognize the central importance of these ideas as historical forces and pillars of the Western humanistic tradition. It makes the case that to read the works of the great thinkers is to gain invaluable insights into the ideas that have shaped how we think and what we believe."Article| Scott L. Montgomery| Statement ..."
♥ Book Title : Host
☯ Full Synopsis : "The time has come for a new, yet ancient look at leadership. Great engagement is the key to truly successful leadership, and the secret to moving forward is knowing when to step back... It is no longer about being the hero, the one that has to make everything happen. There is another way: be the host. This book reveals why Host Leadership is set to become one of the most pioneering concepts in 21st century management. - Learn how to step into and out of the six NEW roles of engagement - Adopt the four positions for a Host Leader - Understand how to apply hosting strategies in your organization to achieve greater agility, flexibility and responsiveness - Become a leader with a highly tuned sense of relationship building and engagement. The traditional 'stand and deliver' approach to leadership falls down when it comes to engagement. Understanding how to really engage with people is the ultimate backbone of success. Intrinsically, we all know how to be hosts; now is the time to sharpen these skills and bring them to the table."Article| Mark McKergow| Statement ..."