♥ Book Title : The New Community Rules
☯ Full Synopsis : "Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service."Article| Tamar Weinberg| Statement ..."
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♥ Book Title : The New Community Rules
☯ Full Synopsis : "This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't."Article| Tamar Weinberg| Statement ..."
♥ Book Title : Who Really Rules?
☯ Full Synopsis : "Â Robert A. Dahlâs Who Governs? is a classic pluralist study which has had an important influence on American social science since the early sixties. Who Really Rules? provides a categorical challengeâempirical, methodological, and theoreticalâto Dahlâs work. Empirically, Domhoffâs restudy of New Haven shows through newly discovered documents that Dahl was wrong about the pluralism of New Havenâs power structure. He also presents the most systematic statement of power structure methodology yet made, a statement that contradicts Dahlâs methodological claims which have been the prevailing wisdom in American social science for over fifteen years. Finally, Domhoff outlines the national policy planning network through which the big business ruling class dominates urban government. Who Really Rules? is unique in that it makes possible for the first time a dialogue between pluralist and ruling-class views on the basis of studies of the same city by leading exponents of the rival theoretical positions. It is original in that it includes much data not revealed by Dahl. It presents the methodology of power structure research in the most comprehensive fashion yet attempted, and reveals a ruling-class network for urban policy planning that has never before been fully articulated."Article| G. William Domhoff| Statement ..."
♥ Book Title : 18 Rules of Community Engagement
☯ Full Synopsis : "Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations."Article| Angela Connor| Statement ..."
♥ Book Title : The Giver
☯ Full Synopsis : "Living in a "perfect" world without social ills, a boy approaches the time when he will receive a life assignment from the Elders, but his selection leads him to a mysterious man known as the Giver, who reveals the dark secrets behind the utopian facade."Article| Lois Lowry| Statement ..."
♥ Book Title : Seven Rules for Sustainable Communities
☯ Full Synopsis : "Questions of how to green the North American economy, create a green energy and transportation infrastructure, and halt the deadly increase in greenhouse gas buildup dominate our daily news. Related questions of how the design of cities can impact these challenges dominate the thoughts of urban planners and designers across the U.S. and Canada. With admirable clarity, Patrick Condon discusses transportation, housing equity, job distribution, economic development, and ecological systems issues and synthesizes his knowledge and research into a simple-to-understand set of urban design rules that can, if followed, help save the planet. No other book so clearly connects the form of our cities to their ecological, economic, and social consequences. No other book takes on this breadth of complex and contentious issues and distills them down to such convincing and practical solutions. And no other book so vividly compares and contrasts the differing experiences of U.S. and Canadian cities. Of particular new importance is how city form affects the production of planet-warming greenhouse gases. The author explains this relationship in an accessible way, and goes on to show how conforming to seven simple rules for community design could literally do a world of good. Each chapter in the book explains one rule in depth, adding a wealth of research to support each claim. If widely used, Condon argues, these rules would lead to a much more livable world for future generations—a world that is not unlike the better parts of our own."Article| Patrick M. Condon| Statement ..."
♥ Book Title : Rules for Radicals
☯ Full Synopsis : "First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” Written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition. From the Trade Paperback edition."Article| Saul Alinsky| Statement ..."
♥ Book Title : An Introduction to Social Media Marketing
☯ Full Synopsis : "Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing."Article| Alan Charlesworth| Statement ..."
♥ Book Title : Be Reasonable!
☯ Full Synopsis : "Community associations enforce rules and restrictions to ensure a high quality of life for residents and to preserve property values--not to harass residents. Rules are there to prevent homeowners from painting their houses pink or storing washing machines in their yards--but those same rules should not become overzealous or inflexible. "Be Reasonable" shows you how to write and enforce rules that won't get your association in trouble and won't cause residents to hold recall elections. "Be Reasonable" is a compendium of expert opinions from over 30 leading community association attorneys, managers, and directors. You'll learn effective strategies for drafting and enacting reasonable rules, identifying unreasonable rules and restrictions, and working with residents. You'll also find out more about reasonable enforcement procedures--from making exceptions to providing due process. Practical applications are illustrations through discussion of court cases and real-life controversies. Some of the topics include: Writing Reasonable Rules, Understanding Rules and Restrictions, Reasonable Enforcement Strategies, Mediating Disputes, Levying Fines, Controversial Rules and Restrictions, Children, Holiday Decorations, Satellite Dishes, Vehicles, and Eliminating Unreasonable Rules."Article| Kenneth M. Budd| Statement ..."
♥ Book Title : Walkable City Rules
☯ Full Synopsis : "“Cities are the future of the human race, and Jeff Speck knows how to make them work.” —David Owen, staff writer at the New Yorker Nearly every US city would like to be more walkable—for reasons of health, wealth, and the environment—yet few are taking the proper steps to get there. The goals are often clear, but the path is seldom easy. Jeff Speck’s follow-up to his bestselling Walkable City is the resource that cities and citizens need to usher in an era of renewed street life. Walkable City Rules is a doer’s guide to making change in cities, and making it now. The 101 rules are practical yet engaging—worded for arguments at the planning commission, illustrated for clarity, and packed with specifications as well as data. For ease of use, the rules are grouped into 19 chapters that cover everything from selling walkability, to getting the parking right, escaping automobilism, making comfortable spaces and interesting places, and doing it now! Walkable City was written to inspire; Walkable City Rules was written to enable. It is the most comprehensive tool available for bringing the latest and most effective city-planning practices to bear in your community. The content and presentation make it a force multiplier for place-makers and change-makers everywhere."Article| Jeff Speck| Statement ..."
♥ Book Title : Rules of the Game
☯ Full Synopsis : "Concise, empowering, and inspirational, this introduction to promoting change offers practical knowledge, and features more than 150 guidelines brought to life with down-to-earth, often humorous language. Replete with the wisdom of more than four decades of experience in the field, Mark S. Homan demystifies the community change process by providing nuts-and-bolts rules for success, including eight essential steps for building an organized change effort. Homan’s outline for community change is invaluable in any setting, from grassroots organizations to governments or community agencies. Writing in a conversational, informal style, Homan leads readers through the basic things they need to know about themselves, about others, and about the change process itself. As they put these ideas into action, they will identify skills, attitudes, and choices important to their success as a change agent in the community."Article| Mark S. Homan| Statement ..."
♥ Book Title : 12 Rules for Life
☯ Full Synopsis : ""What does everyone in the modern world need to know? [The author's] answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. [The author discusses] discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life"--Amazon.com."Article| Jordan B. Peterson| Statement ..."
♥ Book Title : Nobody Passes
☯ Full Synopsis : "Nobody Passes is a collection of essays that confronts and challenges the very notion of belonging. By examining the perilous intersections of identity, categorization, and community, contributors challenge societal mores and countercultural norms. Nobody Passes explores and critiques the various systems of power seen (or not seen) in the act of “passing.” In a pass-fail situation, standards for acceptance may vary, but somebody always gets trampled on. This anthology seeks to eliminate the pressure to pass and thereby unearth the delicious and devastating opportunities for transformation that might create. Mattilda, aka Matt Bernstein Sycamore, has a history of editing anthologies based on brazen nonconformity and gender defiance. Mattilda sets out to ask the question, “What lies are people forced to tell in order to gain acceptance as 'real'.” The answers are as varied as the life experiences of the writers who tackle this urgent and essential topic."Article| Matt Bernstein Sycamore| Statement ..."