♥ Book Title : The New Community Rules
☯ Full Synopsis : "Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service."Article| Tamar Weinberg| Statement ..."
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♥ Book Title : Who Really Rules?
☯ Full Synopsis : "Â Robert A. Dahlâs Who Governs? is a classic pluralist study which has had an important influence on American social science since the early sixties. Who Really Rules? provides a categorical challengeâempirical, methodological, and theoreticalâto Dahlâs work. Empirically, Domhoffâs restudy of New Haven shows through newly discovered documents that Dahl was wrong about the pluralism of New Havenâs power structure. He also presents the most systematic statement of power structure methodology yet made, a statement that contradicts Dahlâs methodological claims which have been the prevailing wisdom in American social science for over fifteen years. Finally, Domhoff outlines the national policy planning network through which the big business ruling class dominates urban government. Who Really Rules? is unique in that it makes possible for the first time a dialogue between pluralist and ruling-class views on the basis of studies of the same city by leading exponents of the rival theoretical positions. It is original in that it includes much data not revealed by Dahl. It presents the methodology of power structure research in the most comprehensive fashion yet attempted, and reveals a ruling-class network for urban policy planning that has never before been fully articulated."Article| G. William Domhoff| Statement ..."
♥ Book Title : 18 Rules of Community Engagement
☯ Full Synopsis : "Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations."Article| Angela Connor| Statement ..."
♥ Book Title : The Giver
☯ Full Synopsis : "Living in a "perfect" world without social ills, a boy approaches the time when he will receive a life assignment from the Elders, but his selection leads him to a mysterious man known as the Giver, who reveals the dark secrets behind the utopian facade."Article| Lois Lowry| Statement ..."
♥ Book Title : An Introduction to Social Media Marketing
☯ Full Synopsis : "Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing."Article| Alan Charlesworth| Statement ..."
♥ Book Title : Seven Rules for Sustainable Communities
☯ Full Synopsis : "Questions of how to green the North American economy, create a green energy and transportation infrastructure, and halt the deadly increase in greenhouse gas buildup dominate our daily news. Related questions of how the design of cities can impact these challenges dominate the thoughts of urban planners and designers across the U.S. and Canada. With admirable clarity, Patrick Condon discusses transportation, housing equity, job distribution, economic development, and ecological systems issues and synthesizes his knowledge and research into a simple-to-understand set of urban design rules that can, if followed, help save the planet. No other book so clearly connects the form of our cities to their ecological, economic, and social consequences. No other book takes on this breadth of complex and contentious issues and distills them down to such convincing and practical solutions. And no other book so vividly compares and contrasts the differing experiences of U.S. and Canadian cities. Of particular new importance is how city form affects the production of planet-warming greenhouse gases. The author explains this relationship in an accessible way, and goes on to show how conforming to seven simple rules for community design could literally do a world of good. Each chapter in the book explains one rule in depth, adding a wealth of research to support each claim. If widely used, Condon argues, these rules would lead to a much more livable world for future generations—a world that is not unlike the better parts of our own."Article| Patrick M. Condon| Statement ..."
♥ Book Title : Rules for Radicals
☯ Full Synopsis : "First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” Written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition. From the Trade Paperback edition."Article| Saul Alinsky| Statement ..."
♥ Book Title : What Are Community Rules and Laws?
☯ Full Synopsis : ""Laws are a part of every community and government. This thought-provoking volume provides an accessible guide to these rules for readers who haven't been involved in civic engagement or aren't aware of how the law functions. Readers will learn about both the history of laws and legislatures as well as modern civil and criminal laws. Interest-provoking sidebars enhance the text, adding to essential vocabulary as well as posing questions that promote critical thinking about the rules and laws of society. Meanwhile, carefully selected photographs serve to support reading comprehension and add to the appeal of the book design.""Article| Therese Shea| Statement ..."
♥ Book Title : The Shape of the New
☯ Full Synopsis : "This panoramic book tells the story of how revolutionary ideas from the Enlightenment about freedom, equality, evolution, and democracy have reverberated through modern history and shaped the world as we know it today. A testament to the enduring power of ideas, The Shape of the New offers unforgettable portraits of Adam Smith, Thomas Jefferson, Alexander Hamilton, Charles Darwin, and Karl Marx—heirs of the Enlightenment who embodied its highest ideals about progress—and shows how their thoughts, over time and in the hands of their followers and opponents, transformed the very nature of our beliefs, institutions, economies, and politics. Yet these ideas also hold contradictions. They have been used in the service of brutal systems such as slavery and colonialism, been appropriated and twisted by monsters like Stalin and Hitler, and provoked reactions against the Enlightenment's legacy by Islamic Salafists and the Christian Religious Right. The Shape of the New argues that it is impossible to understand the ideological and political conflicts of our own time without familiarizing ourselves with the history and internal tensions of these world-changing ideas. With passion and conviction, it exhorts us to recognize the central importance of these ideas as historical forces and pillars of the Western humanistic tradition. It makes the case that to read the works of the great thinkers is to gain invaluable insights into the ideas that have shaped how we think and what we believe."Article| Scott L. Montgomery| Statement ..."
♥ Book Title : Walkable City Rules
☯ Full Synopsis : "“Cities are the future of the human race, and Jeff Speck knows how to make them work.” —David Owen, staff writer at the New Yorker Nearly every US city would like to be more walkable—for reasons of health, wealth, and the environment—yet few are taking the proper steps to get there. The goals are often clear, but the path is seldom easy. Jeff Speck’s follow-up to his bestselling Walkable City is the resource that cities and citizens need to usher in an era of renewed street life. Walkable City Rules is a doer’s guide to making change in cities, and making it now. The 101 rules are practical yet engaging—worded for arguments at the planning commission, illustrated for clarity, and packed with specifications as well as data. For ease of use, the rules are grouped into 19 chapters that cover everything from selling walkability, to getting the parking right, escaping automobilism, making comfortable spaces and interesting places, and doing it now! Walkable City was written to inspire; Walkable City Rules was written to enable. It is the most comprehensive tool available for bringing the latest and most effective city-planning practices to bear in your community. The content and presentation make it a force multiplier for place-makers and change-makers everywhere."Article| Jeff Speck| Statement ..."
♥ Book Title : Alligator Candy
☯ Full Synopsis : "From award-winning journalist David Kushner, a regular contributor to Rolling Stone, The New Yorker, Vanity Fair, and other premier magazines, Alligator Candy is a reported memoir about family, survival, and the unwavering power of love. David Kushner grew up in the early 1970s in the Florida suburbs. It was when kids still ran free, riding bikes and disappearing into the nearby woods for hours at a time. One morning in 1973, however, everything changed. David’s older brother Jon biked through the forest to the convenience store for candy, and never returned. Every life has a defining moment, a single act that charts the course we take and determines who we become. For Kushner, it was Jon’s disappearance—a tragedy that shocked his family and the community at large. Decades later, now a grown man with kids of his own, Kushner found himself unsatisfied with his own memories and decided to revisit the episode a different way: through the eyes of a reporter. His investigation brought him back to the places and people he once knew and slowly made him realize just how much his past had affected his present. After sifting through hundreds of documents and reports, conducting dozens of interviews, and poring over numerous firsthand accounts, he has produced a powerful and inspiring story of loss, perseverance, and memory. Alligator Candy is searing and unforgettable."Article| David Kushner| Statement ..."
♥ Book Title : Completing Our Streets
☯ Full Synopsis : "Across the country, communities are embracing a new and safer way to build streets for everyone—even as they struggle to change decades of rules, practice, and politics that prioritize cars. They have discovered that changing the design of a single street is not enough: they must upend the way transportation agencies operate. Completing Our Streets begins with the story of how the complete streets movement united bicycle riders, transportation practitioners and agencies, public health leaders, older Americans, and smart growth advocates to dramatically re-frame the discussion of transportation safety. Next, it explores why the transportation field has been so resistant to change—and how the movement has broken through to create a new multi-modal approach. In Completing Our Streets, Barbara McCann, founder of the National Complete Streets Coalition, explains that the movement is not about street design. Instead, practitioners and activists have changed the way projects are built by focusing on three strategies: reframe the conversation; build a broad base of political support; and provide a clear path to a multi-modal process. McCann shares stories of practitioners in cities and towns from Charlotte, North Carolina to Colorado Springs, Colorado who have embraced these strategies to fundamentally change the way transportation projects are chosen, planned, and built. The complete streets movement is based around a simple idea: streets should be safe for people of all ages and abilities, whether they are walking, driving, bicycling, or taking the bus. Completing Our Streets gives practitioners and activists the strategies, tools, and inspiration needed to translate this idea into real and lasting change in their communities."Article| Barbara McCann| Statement ..."