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"The Guide to Financial Public Relations"

♥ Book Title : The Guide to Financial Public Relations
♣ Name Author : Larry Chambers
∞ Launching : 1999-06-17
◊ Info ISBN Link : 0910944121
⊗ Detail ISBN code : 9780910944120
⊕ Number Pages : Total 352 sheet
♮ News id : SK8sdgmHZLUC

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☯ Full Synopsis : "The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print media. Divided into four main sections - with easy-to-follow steps aimed at showcasing your talent - it doesn't require a major expenditure of time, money or effort. This book could be used effectively by experts in almost any field. This book will show you how to get your name and ideas in print - in the right place and at the right time deliver the most effective message. Learn how to increase visibility and enhance your image as an expert in the field, without hiring a public relations firm or running an expensive advertising campaign. You will realize immediate benefits with a comprehensive, step-by-step public relations program. You will learn how to rise above the competition by: becoming recognized as an expert in the minds of new customers, retaining existing clients or customers, and continuously reinforcing trust. You can convert clients and prospects to new products and services, shorten the sales process by learning the experts' secrets of gaining referrals, and to control your own public destiny by following the techniques in this book. Features"Article| Larry Chambers| Statement ..."

"Handbook of Financial Public Relations"

♥ Book Title : Handbook of Financial Public Relations
♣ Name Author : Pat Bowman
∞ Launching : 2014-05-20
◊ Info ISBN Link : 9781483102740
⊗ Detail ISBN code : 1483102742
⊕ Number Pages : Total 192 sheet
♮ News id : ww-jBQAAQBAJ

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☯ Full Synopsis : "Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry."Article| Pat Bowman| Statement ..."

"Public Relations"

♥ Book Title : Public Relations
♣ Name Author : Philip Henslowe
∞ Launching : 2003
◊ Info ISBN Link : 0749440724
⊗ Detail ISBN code : 9780749440725
⊕ Number Pages : Total 152 sheet
♮ News id : 61CKqZl8gd4C

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☯ Full Synopsis : "In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: Planning and outsourcing Business writing Working with printers, photographers and designers Promotions, functions and other events Crisis management New developments in technology Assessment and evaluation This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology. Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals."Article| Philip Henslowe| Statement ..."

"Guide to PR practice in Nigeria"

♥ Book Title : Guide to PR practice in Nigeria
♣ Name Author : Henry Kanu Offonry
∞ Launching : 1985
◊ Info ISBN Link : STANFORD:36105080923738
⊗ Detail ISBN code :
⊕ Number Pages : Total 154 sheet
♮ News id : xK81AQAAIAAJ

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☯ Full Synopsis : ""Article| Henry Kanu Offonry| Statement ..."

"The Guide To Financial Success Using P.R."

♥ Book Title : The Guide To Financial Success Using P.R.
♣ Name Author : Carey Harris
∞ Launching : 2012-11-20
◊ Info ISBN Link :
⊗ Detail ISBN code :
⊕ Number Pages : Total 32 sheet
♮ News id : 1TGzAAAAQBAJ

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☯ Full Synopsis : "This book is a guide to success in Public Relations for the independent artist."Article| Carey Harris| Statement ..."

"The PR Agency Handbook"

♥ Book Title : The PR Agency Handbook
♣ Name Author : Regina M. Luttrell
∞ Launching : 2018-03-26
◊ Info ISBN Link : 9781506329079
⊗ Detail ISBN code : 1506329071
⊕ Number Pages : Total 304 sheet
♮ News id : cCdTDwAAQBAJ

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☯ Full Synopsis : "A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career."Article| Regina M. Luttrell| Statement ..."

"Making It in Public Relations"

♥ Book Title : Making It in Public Relations
♣ Name Author : Leonard Mogel
∞ Launching : 2010-08-01
◊ Info ISBN Link : 0982959664
⊗ Detail ISBN code : 9780982959664
⊕ Number Pages : Total 233 sheet
♮ News id : B07MHL9pWUgC

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☯ Full Synopsis : ""Article| Leonard Mogel| Statement ..."

"Trust, Power and Public Relations in Financial Markets"

♥ Book Title : Trust, Power and Public Relations in Financial Markets
♣ Name Author : Clea Bourne
∞ Launching : 2016-12-08
◊ Info ISBN Link : 9781317963950
⊗ Detail ISBN code : 1317963954
⊕ Number Pages : Total 160 sheet
♮ News id : hTslDwAAQBAJ

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☯ Full Synopsis : "The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance."Article| Clea Bourne| Statement ..."

"Guide to Media Relations"

♥ Book Title : Guide to Media Relations
♣ Name Author : Irv Schenkler
∞ Launching : 2004
◊ Info ISBN Link : 0131405675
⊗ Detail ISBN code : 9780131405677
⊕ Number Pages : Total 124 sheet
♮ News id : umB0QgAACAAJ

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☯ Full Synopsis : "Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications."Article| Irv Schenkler| Statement ..."

"The Handbook of Financial Communication and Investor Relations"

♥ Book Title : The Handbook of Financial Communication and Investor Relations
♣ Name Author : Alexander V. Laskin
∞ Launching : 2017-11-29
◊ Info ISBN Link : 9781119240785
⊗ Detail ISBN code : 1119240786
⊕ Number Pages : Total 544 sheet
♮ News id : 3twzDwAAQBAJ

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☯ Full Synopsis : ""This book aims to provide theoretically ambitious but accessible information devoted to a major field within communication and media studies: Financial Communication and Investor Relations . The book sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--"Article| Alexander V. Laskin| Statement ..."

"The Public Relations Handbook"

♥ Book Title : The Public Relations Handbook
♣ Name Author : Alison Theaker
∞ Launching : 2013-03-01
◊ Info ISBN Link : 9781136643750
⊗ Detail ISBN code : 1136643753
⊕ Number Pages : Total 512 sheet
♮ News id : 8X2pAgAAQBAJ

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☯ Full Synopsis : "The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management."Article| Alison Theaker| Statement ..."

"Public Relations in Asia Pacific"

♥ Book Title : Public Relations in Asia Pacific
♣ Name Author : Mary M. Devereux
∞ Launching : 2011-12-08
◊ Info ISBN Link : 9781118179369
⊗ Detail ISBN code : 1118179366
⊕ Number Pages : Total 250 sheet
♮ News id : 5fgomCrd5xoC

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☯ Full Synopsis : "Public Relations in Asia Pacific reflects the growingprofessionalism in the practice of public relations in theworld’s fastest expanding economy. It is a carefully drawnroad map, both strategically and tactically, for all manner ofentities, for profit and not-for-profit on how to establish andmaintain effective relationships with their numerous stakeholders.Particularly insightful are the many examples of public relationsin action within the Asia Pacific region. It’s a“must” read for those interested in public relationscareers and those new to the profession; and it’s afirst-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-MarstellerWorldwide Mary Devereux and Anne Peirson-Smith have combined theirconsiderable talents and experience to produce a bible of howpublic relations is—and should be—practiced in the AsiaPacific. One of its many virtues is that it debunks the myth thatPR is just one long lunch hosted by caricature Svengalis and SpinDoctors. Rather, it sets the profession in a cultural context thatwill be valuable to those starting at PR 101, professionals andcorporate executives who want to know how truth can be well told(with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, CorporateCommunication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internetdriven consumer sophistication and empowerment grow relentlesslyacross nearly all Asian societies, Public Relations in AsiaPacific is a timely guide to the critical role of good publicrelations. Clear, helpful and with a wealth of good examples of howbest practice PR in action can make real and tangible contributionsto governments, businesses, NGOs as well as to ordinary people,this is essential reading for anyone concerned with how tocommunicate well in the world’s fastest growing economicregion. —Tim Sutton, Chairman Asia Pacific, WeberShandwick In an increasingly globalized world, public relations practicesand strategies become critical for organizations to communicateeffectively to their diverse audiences worldwide. This book istherefore an extremely timely and relevant contribution to PRstudents and practitioners in the Asia-Pacific region as itprovides not only a comprehensive overview of the essentialconcepts and skills of public relations but also specific casestudies which illustrate tactical uses of public relations across awide range of issues and countries. In my opinion, this book fillsa major gap in the understanding of public relations concepts andpractices and will constitute a fundamental resource for all thosewho aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian MediaInformation and Communication Centre (AMIC)"Article| Mary M. Devereux| Statement ..."