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"The Customer Is Not Always Right"

♥ Book Title : The Customer Is Not Always Right
♣ Name Author : A.J. Adams
∞ Launching : 2009-12-22
◊ Info ISBN Link : 9780740797798
⊗ Detail ISBN code : 0740797794
⊕ Number Pages : Total 256 sheet
♮ News id : QRfB2vXA-2AC

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☯ Full Synopsis : "Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Readers get a collection of insights and stories from the popular Web site NotAlwaysRight.com. The book and site showcase customer-relations horror stories everyone can relate to. No matter what side of the counter you're on, there are hilarious tales about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of "the customer is always right" can be dead wrong. From groaning, to intense complaining, to situations that leave workers asking, "Are you serious?," readers will enjoy these hilarious tales of customers gone wrong."Article| A.J. Adams| Statement ..."

"When the Customer is Not Always Right"

♥ Book Title : When the Customer is Not Always Right
♣ Name Author : 孔亮婕
∞ Launching : 2018
◊ Info ISBN Link : OCLC:1080305854
⊗ Detail ISBN code :
⊕ Number Pages : Total 233 sheet
♮ News id : lZcrwAEACAAJ

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☯ Full Synopsis : ""Article| 孔亮婕| Statement ..."

"The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World"

♥ Book Title : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
♣ Name Author : Colin Campbell
∞ Launching : 2016-12-21
◊ Info ISBN Link : 3319500066
⊗ Detail ISBN code : 9783319500065
⊕ Number Pages : Total 233 sheet
♮ News id : cVpcvgAACAAJ

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☯ Full Synopsis : "This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​"Article| Colin Campbell| Statement ..."

"The Customer Is Not Always Right"

♥ Book Title : The Customer Is Not Always Right
♣ Name Author : Kenneth Santana
∞ Launching : 2016-04-18
◊ Info ISBN Link : 9781483447964
⊗ Detail ISBN code : 1483447960
⊕ Number Pages : Total 233 sheet
♮ News id : TXYiDAAAQBAJ

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☯ Full Synopsis : "Since the beginning of time, businesses around the world have been catering to customers’ needs and customers have been getting their way based on one important fact: they are always right. Or are they? Kenneth Santana relies on twenty-five years of experience working in the restaurant business to share advice from the trenches that will help employees deal with all aspects of the customer relationship and, in turn, help customers understand what occurs behind the scenes while dining out. Santana’s wisdom includes the reasons why it is inconvenient to ask for a table change, how to correctly order off the menu, why it is important to tip, and how to make the dreaded Black Friday experience more pleasant. Through honest feedback, Santana encourages employees and customers to emerge from what has become a very dysfunctional relationship and develop a mutually respectful connection."Article| Kenneth Santana| Statement ..."

"The Customer Is Not Always Right"

♥ Book Title : The Customer Is Not Always Right
♣ Name Author : A.J. Adams
∞ Launching : 2009-12-22
◊ Info ISBN Link : 9780740797798
⊗ Detail ISBN code : 0740797794
⊕ Number Pages : Total 256 sheet
♮ News id : QRfB2vXA-2AC

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☯ Full Synopsis : "Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Readers get a collection of insights and stories from the popular Web site NotAlwaysRight.com. The book and site showcase customer-relations horror stories everyone can relate to. No matter what side of the counter you're on, there are hilarious tales about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of "the customer is always right" can be dead wrong. From groaning, to intense complaining, to situations that leave workers asking, "Are you serious?," readers will enjoy these hilarious tales of customers gone wrong."Article| A.J. Adams| Statement ..."

"The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World"

♥ Book Title : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
♣ Name Author : Colin L. Campbell
∞ Launching : 2017-01-11
◊ Info ISBN Link : 9783319500089
⊗ Detail ISBN code : 3319500082
⊕ Number Pages : Total 953 sheet
♮ News id : cYjgDQAAQBAJ

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☯ Full Synopsis : "This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​"Article| Colin L. Campbell| Statement ..."

"Entrepreneur Voices on Growth Hacking"

♥ Book Title : Entrepreneur Voices on Growth Hacking
♣ Name Author : Inc The Staff of Entrepreneur Media
∞ Launching : 2018-05-15
◊ Info ISBN Link : 1599186276
⊗ Detail ISBN code : 9781599186276
⊕ Number Pages : Total 200 sheet
♮ News id : b5y5swEACAAJ

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☯ Full Synopsis : "FACT: There is no ultimate blueprint or rulebook to Growth Hacking. Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks. Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to: Achieve rapid business growth with strategic partnerships Monetize your brand with out-of-the-box content marketing Streamline every process with a team of hard-working specialists Build a tribe of brand ambassadors to expand your reach and boost your business Drive your vision forward with Reid Hoffman's OODA model Plus, take a page from the playbooks of rule-breaking businesses like Dollar Shave Club, UGG Boots, Glossier, and Dō."Article| Inc The Staff of Entrepreneur Media| Statement ..."

"The Customer Is Not Always Right Hilarious and Horrific Tales of Customers Gone Wrong"

♥ Book Title : The Customer Is Not Always Right Hilarious and Horrific Tales of Customers Gone Wrong
♣ Name Author : no defined
∞ Launching : 2009
◊ Info ISBN Link : OCLC:1091210370
⊗ Detail ISBN code :
⊕ Number Pages : Total 233 sheet
♮ News id : u-X_xAEACAAJ

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☯ Full Synopsis : "Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A. J. Adams proves that customers will do anything they can to put that motto to the test. Readers get a collection of insights and stories from the popular Web site NotAlwaysRight.com. The book and site showcase customer-relations horror stories everyone can relate to. No matter what side of the counter you're on, there are hilarious tales about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of "the customer is always right" can be dead wrong. From groaning, to intense complaining, to situations that leave workers asking, "Are you serious?" readers will enjoy these hilarious tales of customers gone wrong."Article| no defined| Statement ..."

"The User is Always Right"

♥ Book Title : The User is Always Right
♣ Name Author : Steve Mulder
∞ Launching : 2006-08-21
◊ Info ISBN Link : 013279828X
⊗ Detail ISBN code : 9780132798280
⊕ Number Pages : Total 312 sheet
♮ News id : gLjPMUjVvs0C

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☯ Full Synopsis : "How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design."Article| Steve Mulder| Statement ..."

"We're Doing It Wrong"

♥ Book Title : We're Doing It Wrong
♣ Name Author : David Michael Slater
∞ Launching : 2018-04-24
◊ Info ISBN Link : 151072561X
⊗ Detail ISBN code : 9781510725614
⊕ Number Pages : Total 136 sheet
♮ News id : QjZBMQAACAAJ

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☯ Full Synopsis : "An unapologetic critique of major flaws in the American education system. David Michael Slater’s We’re Doing It Wrong is a thought-provoking dissection of the issues plaguing American public schools. Each chapter identifies a major problem in the education system, exploring its roots and repercussions. A teacher himself, Slater opens up and gives readers an insider’s perspective on topics that have been at the center of ongoing debates as well as recent hot button issues, such as: Standardized testing Teacher evaluation practices Helicopter parents Class size Poverty’s effect on performance Anti-bullying programs Writing proficiency Curriculum goals Slater explains why our current approaches simply aren’t working—for students, for teachers, for the colleges that these students may eventually attend, and for society at-large. Unafraid to ruffle a few feathers, We’re Doing It Wrong highlights defects in policy and theory, calls out administration, and questions long-held beliefs. Every chapter concludes with a suggestion for improvement, offering light at the end of the tunnel. Administrators, teachers, and concerned parents will come away with a better understanding of the current state of education and ideas for moving toward progress—for themselves and for the students they support."Article| David Michael Slater| Statement ..."

"The Customer Isn't Always Right"

♥ Book Title : The Customer Isn't Always Right
♣ Name Author : Kathie Rodkey
∞ Launching : 2012-10-01
◊ Info ISBN Link : 9781477268544
⊗ Detail ISBN code : 1477268545
⊕ Number Pages : Total 124 sheet
♮ News id : tr96mYt6fC0C

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☯ Full Synopsis : "THE CUSTOMER ISN'T ALWAYS RIGHT Retail employees are definitely not given the respect they deserve, nor do they feel as good about themselves and their profession as they should. There are many reasons for this, all of which are explored in The Customer Isn't Always Right. The author has chosen a humorous approach to offset the seriousness of the material she has gathered from years of working in a retail store. The business represented went bankrupt due in large part to the fact the customer isn't always right."Article| Kathie Rodkey| Statement ..."

"Customer Centricity"

♥ Book Title : Customer Centricity
♣ Name Author : Peter Fader
∞ Launching : 2012-05-15
◊ Info ISBN Link : 9781613630150
⊗ Detail ISBN code : 1613630158
⊕ Number Pages : Total 128 sheet
♮ News id : MhMwX_PUxpkC

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☯ Full Synopsis : "A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value NOT ALL CUSTOMERS ARE CREATED EQUAL Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: In the world of customer centricity, there are good customers...and then there is pretty much everybody else. In Customer Centricity, Wharton professor Peter Fader, coauthor of the follow-up book The Customer Centricity Playbook, helps businesses radically rethink how they relate to customers. He provides insights to help you understand: Why customer centricity is the new model for success and product centricity must be ushered out How the ideas of brand equity and customer equity help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don’t Why the traditional models for determining the value of individual customers are flawed How executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies How the well-intended idea of customer relationship management (CRM) lost its way—and how your company can properly put CRM to use Customer Centricity will help you realign your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term. ALSO AVAILABLE: Once Fader convinces you of the value of customer centricity in this book, The Customer Centricity Playbook, with Sarah Toms, will show you where to get started. “Reveals how to increase profits from your best customers, find more like them, and avoid over-investing in the rest....Decidedly accessible and absolutely necessary.” —Jim Sterne, Founding President and Chairman, Digital Analytics Association “Perfect read...It’s short (60-90 minutes), clear, and the best summary I’ve read of why companies should rethink their approach to customers.” —Andrew McFarland, SVP, Chief Customer Officer, Black Box “Knowing what your customers are worth is the secret to focusing your time and money where it makes the most difference. You can’t be all things to all people, so you need to learn to find out who really matters to your success. Fader makes it clear with great ideas and a readable style.” —Andy Sernovitz, author, Word of Mouth Marketing THE WHARTON EXECUTIVE ESSENTIALS SERIES The Wharton Executive Essentials series from Wharton Digital Press brings the ideas of the Wharton School’s thought leaders to you wherever you are. Inspired by Wharton’s Executive Education program, each book is authored by globally renowned faculty and filled with real-life business examples and actionable advice. Wharton Executive Essentials guides offer a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today’s competitive business environment and capture tomorrow’s opportunities."Article| Peter Fader| Statement ..."