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"The Social Media Marketing Book"

♥ Book Title : The Social Media Marketing Book
♣ Name Author : Dan Zarrella
∞ Launching : 2009-11-13
◊ Info ISBN Link : 9781449383107
⊗ Detail ISBN code : 1449383106
⊕ Number Pages : Total 244 sheet
♮ News id : chd3yfExXMEC

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☯ Full Synopsis : "Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0"Article| Dan Zarrella| Statement ..."

"Social Media Marketing"

♥ Book Title : Social Media Marketing
♣ Name Author : Dave Evans
∞ Launching : 2012-02-15
◊ Info ISBN Link : 9781118240540
⊗ Detail ISBN code : 1118240545
⊕ Number Pages : Total 432 sheet
♮ News id : HCmlrmiMOxoC

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☯ Full Synopsis : "Updated with 100 pages of new content, this edition is betterthan ever In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical,hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns. In what can be an overwhelming topic, hedemystifies the jargon, dispels the myths, and helps you develop aneffective, day-by-day plan. Revised and updated with more than 100 pages of new material onall the latest developments, Evans includes new and updatedcoverage on Facebook, Twitter, and Google+; the latest on listeningand analytics platforms; how to incorporate mobile andlocation-based services like Foursquare and Gowalla into your plan;and more. Helps marketers, advertisers, and small business owners quicklydevelop effective, practical approaches to social media marketingcampaigns Highlights the latest you should know about Facebook, Twitter,and Google+; as well as mobile- and location-based services such asFoursquare and Gowalla Shows you how to track and measure results and integrate thatinformation into your overall marketing plan Features case studies, step-by-step instructions, and hands-ontutorials If you've been seeking ways to break down social media marketinginto tasks you can handle and campaigns that deliver, this is thebook you need."Article| Dave Evans| Statement ..."

"Social Media Marketing for Digital Photographers"

♥ Book Title : Social Media Marketing for Digital Photographers
♣ Name Author : Lawrence Chan
∞ Launching : 2011-12-20
◊ Info ISBN Link : 9781118214367
⊗ Detail ISBN code : 1118214366
⊕ Number Pages : Total 256 sheet
♮ News id : sVJ9nwq1BQIC

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☯ Full Synopsis : "Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you. Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites Shows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?" Provides invaluable testimonials from top photographers discussing their social media business success stories Guides you through inspiring brand evangelists through social media Teaches important survival tips for your social media program In addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need."Article| Lawrence Chan| Statement ..."

"Social Media Marketing Fundamentals - For Certifications"

♥ Book Title : Social Media Marketing Fundamentals - For Certifications
♣ Name Author : Dhaval Patel
∞ Launching : 2017-12-05
◊ Info ISBN Link :
⊗ Detail ISBN code :
⊕ Number Pages : Total 166 sheet
♮ News id : jcRBDwAAQBAJ

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☯ Full Synopsis : "Marketing is often described as a way of communication between a business and potential customers, in the purpose of presenting and promoting the values of a certain product or service. The main goal of this communication is to sell. It is a complex discipline that involves a lot of tasks which will ensure that the communication leads towards this goal. Some of the tasks include determining target audience, conducting an analysis of the market and consumer behavior, customer relationship, etc. Marketing as a discipline has been evolving and new practices are constantly being implemented to keep up with the changes on the market, changes with the technology, as well as with the changes in the society."Article| Dhaval Patel| Statement ..."

"Advanced Social Media Marketing"

♥ Book Title : Advanced Social Media Marketing
♣ Name Author : Tom Funk
∞ Launching : 2014-03-01
◊ Info ISBN Link : 9781430244080
⊗ Detail ISBN code : 1430244089
⊕ Number Pages : Total 256 sheet
♮ News id : TUCB9orB7zUC

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☯ Full Synopsis : "Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz."Article| Tom Funk| Statement ..."

"Social Media Marketing"

♥ Book Title : Social Media Marketing
♣ Name Author : Dave Evans
∞ Launching : 2010-09-16
◊ Info ISBN Link : 0470944218
⊗ Detail ISBN code : 9780470944219
⊕ Number Pages : Total 408 sheet
♮ News id : 7l2OR6giC6AC

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☯ Full Synopsis : "How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits."Article| Dave Evans| Statement ..."

"Working the Crowd"

♥ Book Title : Working the Crowd
♣ Name Author : Eileen Brown
∞ Launching : 2012
◊ Info ISBN Link : 9781780171265
⊗ Detail ISBN code : 1780171269
⊕ Number Pages : Total 178 sheet
♮ News id : epeFQVVgzpIC

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☯ Full Synopsis : "Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+."Article| Eileen Brown| Statement ..."

"Social Media Marketing For Dummies"

♥ Book Title : Social Media Marketing For Dummies
♣ Name Author : Shiv Singh
∞ Launching : 2009-10-26
◊ Info ISBN Link : 9780470289341
⊗ Detail ISBN code : 0470289341
⊕ Number Pages : Total 288 sheet
♮ News id : I48TPBt8hmYC

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☯ Full Synopsis : "Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to: Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams"Article| Shiv Singh| Statement ..."

"Social Media Marketing for Small Business"

♥ Book Title : Social Media Marketing for Small Business
♣ Name Author : Audrey Peters
∞ Launching : 2010-06
◊ Info ISBN Link : 9780557459681
⊗ Detail ISBN code : 0557459680
⊕ Number Pages : Total 70 sheet
♮ News id : RdAFAwAAQBAJ

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☯ Full Synopsis : "Social Media Marketing is a step-by-step guide to creating online marketing campaigns for small business, written by an experienced executive to help business owners create an online presence. The various social networks that exist today have created not only opportunity for businesses to market themselves, but also a great deal of confusion. The author discusses how to utilize social media to create a successful, manageable and integrated online campaign approach. A business owner will learn the benefits of each platform and how to select the right social media for the objectives of their business. The fundamentals of marketing haven't really changed but, the Internet revolution has delivered phenomenal communications change, significantly cut the costs of marketing and opened up new challenges through so much choice."Article| Audrey Peters| Statement ..."

"Social Media Marketing"

♥ Book Title : Social Media Marketing
♣ Name Author : Ahmad Hafeez Anjum
∞ Launching : 2011-11
◊ Info ISBN Link : 9783656067634
⊗ Detail ISBN code : 3656067635
⊕ Number Pages : Total 36 sheet
♮ News id : FN1jrGhtVwUC

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☯ Full Synopsis : "Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: "none," GC University (Management Studies Department - Government College University), course: Martketing, language: English, abstract: Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like '''Twitter''', the barrier to entry in social media is greatly reduced."Article| Ahmad Hafeez Anjum| Statement ..."

"Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media"

♥ Book Title : Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
♣ Name Author : no defined
∞ Launching :
◊ Info ISBN Link : 8131758095
⊗ Detail ISBN code : 9788131758090
⊕ Number Pages : Total 233 sheet
♮ News id : 0Ywm_VUKe5wC

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☯ Full Synopsis : ""Article| no defined| Statement ..."

"Social Media Marketing: Breakthroughs in Research and Practice"

♥ Book Title : Social Media Marketing: Breakthroughs in Research and Practice
♣ Name Author : Management Association, Information Resources
∞ Launching : 2018-05-04
◊ Info ISBN Link : 9781522556381
⊗ Detail ISBN code : 1522556389
⊕ Number Pages : Total 1572 sheet
♮ News id : w35TDwAAQBAJ

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☯ Full Synopsis : "In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing."Article| Management Association, Information Resources| Statement ..."