♥ Book Title : Selling the Silver Bullet
☯ Full Synopsis : "Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield."Article| Avi Santo| Statement ..."
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♥ Book Title : Silver Bullet Selling
☯ Full Synopsis : "For years, G.A. Bartick struggled to build a career in sales,but just couldn't get ahead. He had the enthusiasm, the attitude,and the work ethic, but he didn't know what he didn't know. And itwas what he didn't know that doomed him to failure. He didn't knowthe six secrets of sales success that all great sales professionalsuse to build trusting relationships with their prospects andclients. Once he discovered those six secrets, his career took offand he never looked back. Based on years of extensive research, Bartick's own salesexperience, and interviews with thousands of top sales performersin a variety of industries, Silver Bullet Selling reveals thesecrets all great sales professionals have in common. Moreimportantly, this book packages those secrets in a simple, six-stepprocess that gets real results. Because it's not just what you sayto prospects that determines your long-term success; it's how youmanage and execute your sales process that really matters. Silver Bullet Selling shows you how to take the normalconsultative selling theory and apply it to every interaction soyou can close more sales. Rather than just explaining sales theory,this book shows you how to apply it consistently, effectively, andprofitably on your very next sales call. You'll learn tocommunicate better with your prospects, differentiate yourself fromthe competition, build value for your product in the mind of thebuyer, and close more sales than ever before. If the size of your paycheck depends on commissions, you can'tjust wing it and expect to win. You need this consistent, effectivesales process that puts you in position to make the sale everytime. Selling is hard, and there's no single silver bullet thatwill close every sale for you. But if you put in the effort andfollow the steps in Silver Bullet Selling's repeatable process,you'll have not one, but six rounds in your sales arsenal, andyou'll get the results you want. Start reading—and fire awayat the competition."Article| G.A. Bartick| Statement ..."
♥ Book Title : The Silver Bullet
☯ Full Synopsis : "Face it. The world is no closer to consigning poverty to history. Why is there still poverty-from whole countries of the poor South, to the back streets, slums and trailer parks of the rich West? The good intentions, the money, the rhetoric, the pity and the media histrionics are but pinpricks to a worldrampaging monster. They say there is no silver bullet. Neither Geldof or Bono, nor the United Nations, nor the vast assembled hosts of international aid and development agencies have the answer. Doesn't every citizen of the world have an equal right to the good life? With so much wealth in the world, why are so many of us so poor, when we could rid ourselves of this monster? And the fact is, there is only one way to kill poverty..."Article| Fred Harrison| Statement ..."
♥ Book Title : The Silver Bullet, and Other American Witch Stories
☯ Full Synopsis : ""Article| Hubert J. Davis| Statement ..."
♥ Book Title : The Silver Bullet
☯ Full Synopsis : ""Article| Lowell Edmunds| Statement ..."
♥ Book Title : The Silver Bullet, the KOSA
☯ Full Synopsis : "History of KOSA (Korean Orthodox Saahm Acupunture) YIN YANG and Five Elements Meridians, Locating points, and related diseases KOSA's diagnosis Ascetic Saahm's Formulas Master Kim's Achievement How to NeedleLess Acupuncture with fingers, rods, and permanent magnets Treatment of 57 different kinds of diseases and pains"Article| Byoung Soon Kim| Statement ..."
♥ Book Title : The Micro Silver Bullet
☯ Full Synopsis : ""Article| M. Paul Farber| Statement ..."
♥ Book Title : Chasing the Silver Bullet
☯ Full Synopsis : "Airpower is credited with success in Afghanistan, Desert Storm, and Serbia, but in Vietnam all of America's aerial might could not defeat a vastly outnumbered Third World force on bicycles. With a panoramic sweep and shocking frankness unrivaled in the current literature, Ken Werrell, one of today's most experienced airpower historians, reveals the true extent of the technological evolution that fueled this transformation. Chasing the Silver Bullet traces in unprecedented detail the evolution of the Air Force's entire inventory since the Korean War, from the ill-fated F-105 fighter-bomber to the F-117 stealth fighter, but one of its chief contributions is its analysis of the strategies and doctrine that fashioned the hardware. Werrell's exhaustive research and sage analysis challenge the Air Force's mantra that precision-guided munitions delivered from long-range, stealthy aircraft are America's true war heroes. Desert Storm gave us the wrong impression about airpower technology and Werrell corrects that mistake with this landmark study, rendering superficial all other books about Desert Storm and current capabilities. Objective, even-handed, and unimpressed with the bells and whistles of new technology, Werrell understands how airpower works."Article| Kenneth P. Werrell| Statement ..."
♥ Book Title : Cycle of the Werewolf
☯ Full Synopsis : "The isolated Maine village of Tarker Mills is terrorized by the horrifying bloodthirsty creature stalking its inhabitants at the time of the full moon"Article| Stephen King| Statement ..."
♥ Book Title : Silver Bullet
☯ Full Synopsis : "Silver Bullet is in the process of being republished and will be available at a new lower price. Send your email address to receive the official press release."Article| Gaylord Whiting| Statement ..."
♥ Book Title : The Lone Ranger and the Silver Bullet
☯ Full Synopsis : ""Article| Fran Striker| Statement ..."
♥ Book Title : How to Run Successful High-tech Project-based Organizations
☯ Full Synopsis : "This book offers you practical, real-world steps to creating a Structured Project Management (SPM) system throughout your organization. Based on the ten steps in best-selling author Fergus O'Connell's previous book, How to Run Successful Projects, this book expands on that concept to offer a thorough solution to keeping today's high-tech companies competitive, on budget, and on schedule."Article| Fergus O'Connell| Statement ..."