♥ Book Title : Selling the Silver Bullet
☯ Full Synopsis : "Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield."Article| Avi Santo| Statement ..."
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♥ Book Title : Silver Bullet Selling
☯ Full Synopsis : "Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition."Article| G.A. Bartick| Statement ..."
♥ Book Title : The Silver Bullet
☯ Full Synopsis : "Face it. The world is no closer to consigning poverty to history. Why is there still poverty-from whole countries of the poor South, to the back streets, slums and trailer parks of the rich West? The good intentions, the money, the rhetoric, the pity and the media histrionics are but pinpricks to a worldrampaging monster. They say there is no silver bullet. Neither Geldof or Bono, nor the United Nations, nor the vast assembled hosts of international aid and development agencies have the answer. Doesn't every citizen of the world have an equal right to the good life? With so much wealth in the world, why are so many of us so poor, when we could rid ourselves of this monster? And the fact is, there is only one way to kill poverty..."Article| Fred Harrison| Statement ..."
♥ Book Title : The Silver Bullet, and Other American Witch Stories
☯ Full Synopsis : ""Article| Hubert J. Davis| Statement ..."
♥ Book Title : The Silver Bullet
☯ Full Synopsis : ""Exploring books, newspapers, magazines, cartoons, bartender's manuals, distillery brochures, and other documents of popular culture, Edmunds traces our attraction to the Martini back to the drink's obscure origins in the nineteenth century."--Front flap of dust jacket."Article| Lowell Edmunds| Statement ..."
♥ Book Title : Silver Bullet Marketing
☯ Full Synopsis : "In business there are two types of people. The first type struggle, scrape and have all sorts of issues. They pray and, every so often, a great prospect comes along, and most of the time, not so much... The second type understand another option - Silver Bullet Marketing - how to build your very own Money Making Marketing Machine. In Dr Malcolm's book, you will discover The power of Marketing Avatars and how they can work magic across your Marketing Machine The 11 Essential Elements of a Money Making Marketing Machine they don't teach in school Why the approach most people take to marketing is exactly backwards and what to do differently The 9 Principles that transform your Marketing from unrelated pieces that don't fit well into an integrated whole that purrs with customer attracting power Why your marketing seems to fall on deaf ears (they actually are ignoring you) By the end of Silver Bullet Marketing - you will know how to target the exact market you are trying to reach, how to craft a powerful message for them to hear, and how to reach through the automatic filters to capture the hearts (and wallets) of the people who want to buy from you more than anyone else"Article| Malcolm Upton| Statement ..."
♥ Book Title : CHASING SILVER BULLET
☯ Full Synopsis : "This exhaustive study of 40 years of Air Force high-tech weaponry challenges myths about U.S. military prowess. With a panoramic sweep and shocking frankness unrivaled in the current literature, Ken Werrell reveals the true extent of the Air Force's technological transformation. Chasing the Silver Bullet traces in unprecedented detail the evolution of the Air Force's entire inventory since the Korean War and offers sage analysis of the strategies and doctrine that fashioned the hardware."Article| Kenneth P. Werrell| Statement ..."
♥ Book Title : The Micro Silver Bullet
☯ Full Synopsis : ""Article| M. Paul Farber| Statement ..."
♥ Book Title : Popular Mechanics
☯ Full Synopsis : "Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle."Article| no defined| Statement ..."
♥ Book Title : The Lone Ranger and the Silver Bullet
☯ Full Synopsis : ""Article| Fran Striker| Statement ..."
♥ Book Title : Shift!
☯ Full Synopsis : "There is a silver bullet in sales its called timing when you get to highly motivated decision makers at EXACTLY the right time: after they experience a Trigger Event BUT before they call your competition. When you have the right timing the sale almost happens by itself There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers youve had timing happen before, not its time to make it happen again, and again, and again. ... simple but profound truths that will help you leverage intent for immediate action and cut down the selling cycle, while creating lasting bonds with customers. Stephen M.R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust "... an entirely new perspective on things that are hiding in plain sight for all sales professionals. Well done!" Kevin Fancey, Senior Vice President of Sales, Ricoh Canada Inc By combining the power of relationships with timing - what Elias and Shanto call "Trigger Events" - the authors present a powerful sales strategy... Keith Ferrazzi, #1 NYT Bestselling author of Who's Got Your Back and Never Eat Alone Elias and Shanto have brought referrals into the 21st Century, showing you how to capitalize on the key moments that will bring you success in a busy, fast-paced world. This is a must read! Ivan Misner, NY Times Bestselling author and Founder of BNI and the Referral Institute"Article| Craig Elias| Statement ..."
♥ Book Title : Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results
☯ Full Synopsis : "CREATE RELATIONSHIPS THAT LEAD TO REPEAT SALES--FOR THE LONG RUN! "Selling for the Long Run stands head and shoulders above the run-of-the-mill sales books. If you're in the business of selling complex products or solutions, it's a blueprint for business success. Don't just read this book--use its principles and strategies every day, and it will fundamentally improve the results you achieve." -- Donal Daly, CEO, The TAS Group "This book provides a fresh, unique, and contemporary perspective on the welldocumented subject of selling in a complex business-to-business world. Wendy Reed gives the reader a contemporary road map for the modern-day, buyer-centric sales philosophy. Read it and learn an approach that most certainly enables sales success." -- Richard E. Eldh, Co-President, SiriusDecisions, Inc. "The fact that buying behavior has changed dramatically is clear to all sales professionals; how to change the way you sell in response is not. Selling for the Long Run offers new insights into how to develop and enrich relationships with clients to not only close more business this year but become the partner of choice going forward as well." -- Jim Dickie, Managing Partner, CSO Insights "Selling for the Long Run provides an easy-to-follow road map to the kind of customer collaboration that can dramatically change the relationship between buyer and seller and lead to deeper, more successful, and enduring partnerships." -- John Golden, CEO, Huthwaite "Until more universities offer degree programs in sales effectiveness, this book is required reading for anyone carrying a quota." -- Peter Ostrow, Research Director, Aberdeen Group, a Harte-Hanks Co. ARE YOU IN A GOOD RELATIONSHIP? Selling for the Long Run provides the key principles for acquiring and maintaining satisfied, repeat-buying customers. How is this achieved? One word: relationships. At first glance, the answer seems simple—but is any relationship simple? Wendy Reed, CEO of the global sales training firm InfoMentis, helps you make the transformation from an average salesperson who simply presents products to a great salesperson who serves as a collaborative partner with the customer. It's the best sales approach for good economic times, and it's the only one that works when times are tough. When the buyer perceives you as an advocate for his or her needs, trust is created--and great things follow. Outlining a strategic plan for building customer focus and collaboration into every stage of the sales cycle, Reed provides an insider's perspective to help you: View the sales process from the customer's point of view Align your offering with the buyer's needs Perform proper due diligence before creating your strategy Gain clearer vision into revenue pipelines and forecasts Deliver on all promises made--both explicit and implicit Selling for the Long Run is a blueprint for reenvisioning and retooling your sales cycle to seize the competitive advantage--and keep it. Like any customer in any industry, your prospective buyer's number-one concern is value--bottom line. In the end, he or she wants to make a purchase from a trustworthy partner--which is why you have to stop looking for that one magical "sales technique" and start building the kind of relationships that generate results. Take your first step with Selling for the Long Run."Article| Wendy Foegen Reed| Statement ..."