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"Return on Engagement"

♥ Book Title : Return on Engagement
♣ Name Author : Tim Frick
∞ Launching : 2014-07-17
◊ Info ISBN Link : 9781135012939
⊗ Detail ISBN code : 1135012938
⊕ Number Pages : Total 258 sheet
♮ News id : a1sKBAAAQBAJ

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☯ Full Synopsis : "In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties."Article| Tim Frick| Statement ..."

"Proven Return on Engagement"

♥ Book Title : Proven Return on Engagement
♣ Name Author : Debi Scholar
∞ Launching : 2013-07-13
◊ Info ISBN Link : 1733379193
⊗ Detail ISBN code : 9781733379199
⊕ Number Pages : Total 233 sheet
♮ News id : H_lHyAEACAAJ

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☯ Full Synopsis : ""Article| Debi Scholar| Statement ..."

"Return on Engagement for Lifesciences Meetings"

♥ Book Title : Return on Engagement for Lifesciences Meetings
♣ Name Author : Debi Scholar
∞ Launching : 2013-06
◊ Info ISBN Link : 0989347362
⊗ Detail ISBN code : 9780989347365
⊕ Number Pages : Total 233 sheet
♮ News id : jbFIyAEACAAJ

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☯ Full Synopsis : ""Article| Debi Scholar| Statement ..."

"Return on Engagement Through Digital Marketing"

♥ Book Title : Return on Engagement Through Digital Marketing
♣ Name Author : Debi Scholar
∞ Launching : 1959-07-13
◊ Info ISBN Link : 0991036018
⊗ Detail ISBN code : 9780991036011
⊕ Number Pages : Total 233 sheet
♮ News id : cL9qyAEACAAJ

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☯ Full Synopsis : ""Article| Debi Scholar| Statement ..."

"Influencer Marketing For Dummies"

♥ Book Title : Influencer Marketing For Dummies
♣ Name Author : Consumer Dummies
∞ Launching : 2015-12-14
◊ Info ISBN Link : 9781119114093
⊗ Detail ISBN code : 1119114098
⊕ Number Pages : Total 312 sheet
♮ News id : Wh6JCgAAQBAJ

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☯ Full Synopsis : "Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand."Article| Consumer Dummies| Statement ..."

"Institutionalizing Community Engagement in Higher Education: The First Wave of Carnegie Classified Institutions"

♥ Book Title : Institutionalizing Community Engagement in Higher Education: The First Wave of Carnegie Classified Institutions
♣ Name Author : Lorilee R, Sandmann
∞ Launching : 2011-10-18
◊ Info ISBN Link : 9781118216781
⊗ Detail ISBN code : 1118216784
⊕ Number Pages : Total 112 sheet
♮ News id : T5K7PIXwo8YC

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☯ Full Synopsis : "Leading scholars of engagement analyze data from the first wave ofcommunity-engaged institutions as classified by the CarnegieFoundation for the Advancement of Teaching. The analysescollectively serve as a statement about the current status ofhigher education community engagement in the United States.Eschewing the usual arguments about why community engagement isimportant, this volume presents the first large-scale stocktakingabout the nature and extent of the institutionalization ofengagement in higher education. Aligned with the Carnegie CommunityEngagement Classification framework, the dimensions of leading,student learning, partnering, assessing, funding, and rewarding arediscussed. This volume recognizes the progress made by this first wave ofcommunity-engaged institutions of higher education, acknowledgesbest practices of these exemplary institutions, and offersrecommendations to leaders as a pathway forward. This is the 147th volume of the Jossey-Bass higher educationquarterly report series New Directions for HigherEducation. Addressed to presidents, vice presidents, deans,and other higher-education decision-makers on all kinds ofcampuses, New Directions for Higher Educationprovides timely information and authoritative advice about majorissues and administrative problems confronting everyinstitution."Article| Lorilee R, Sandmann| Statement ..."

"Sticky Marketing"

♥ Book Title : Sticky Marketing
♣ Name Author : Grant Leboff
∞ Launching : 2011-01-03
◊ Info ISBN Link : 9780749460518
⊗ Detail ISBN code : 0749460512
⊕ Number Pages : Total 232 sheet
♮ News id : FK_rmlxf4OoC

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☯ Full Synopsis : "We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation."Article| Grant Leboff| Statement ..."

"Are You an Ostrich Or a Llama?"

♥ Book Title : Are You an Ostrich Or a Llama?
♣ Name Author : Larry Mogelonsky
∞ Launching : 2012-07
◊ Info ISBN Link : 9781477240137
⊗ Detail ISBN code : 1477240136
⊕ Number Pages : Total 396 sheet
♮ News id : 6py0Y-dzAkcC

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☯ Full Synopsis : "Are You an Ostrich or a Llama? Written by one of the world's most published authors in the field of hospitality, this book represents a radical departure from traditional texts in the industry. Targeted at hotel management, this book is intended to serve as a platform for discussion on current issues relating to the performance of hotels and resorts. Through a combination of real life examples and an examination of current challenges facing the hotel industry, the book comprises approximately one hundred individual segments each dedicated to a single thought or concept. These stand alone articles are then combined into ten chapters, each dedicated to a specific topic. The book has been written so that hoteliers of any level, from apprentice to seasoned general manager will be able to gain value from the contents. While the bulk of articles deal with marketing aspects, many of the items relate to core operational issues. A theme common throughout is to recognize the importance of guest service as it relates to the industry. For those who are not involved in the hotel industry, but have careers that involve customer service, s the practical hints provided throughout the text, serve as excellent training pointers. So, why the title? Ostriches are classically known as avoiding conflict by putting their head in the sand. While probably not true, the stigma remains, and those who are considered an ostrich, are living in the past. Llamas, on the other hand, are considered utilitarian, hardworking and reliable. This is what you want to strive for. By reading this book, and digesting the contents, the hope is to move from ostrich to llama."Article| Larry Mogelonsky| Statement ..."

"Strategic Public Relations Leadership"

♥ Book Title : Strategic Public Relations Leadership
♣ Name Author : Anne Gregory
∞ Launching : 2013-07-18
◊ Info ISBN Link : 9781135946739
⊗ Detail ISBN code : 1135946736
⊕ Number Pages : Total 176 sheet
♮ News id : TeYdAAAAQBAJ

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☯ Full Synopsis : "Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations."Article| Anne Gregory| Statement ..."

"The IABC Handbook of Organizational Communication"

♥ Book Title : The IABC Handbook of Organizational Communication
♣ Name Author : Tamara Gillis
∞ Launching : 2011-05-03
◊ Info ISBN Link : 9780470894064
⊗ Detail ISBN code : 0470894067
⊕ Number Pages : Total 442 sheet
♮ News id : A_vhOr1U8LYC

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☯ Full Synopsis : ""The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation"--Provided by publisher."Article| Tamara Gillis| Statement ..."

"Trust, Social Relations and Engagement"

♥ Book Title : Trust, Social Relations and Engagement
♣ Name Author : D. Padua
∞ Launching : 2012-07-31
◊ Info ISBN Link : 9780230391253
⊗ Detail ISBN code : 0230391257
⊕ Number Pages : Total 231 sheet
♮ News id : _jT95yR4W18C

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☯ Full Synopsis : "Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."Article| D. Padua| Statement ..."

"Contemporary Issues in Social Media Marketing"

♥ Book Title : Contemporary Issues in Social Media Marketing
♣ Name Author : Bikramjit Rishi
∞ Launching : 2017
◊ Info ISBN Link : 1138679178
⊗ Detail ISBN code : 9781138679177
⊕ Number Pages : Total 328 sheet
♮ News id : g00ovgAACAAJ

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☯ Full Synopsis : "Chapter 20 Mechanisms for incentivizing and encouraging online social interactions - an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour -- Introduction -- Hypothesis -- Method -- Data analysis -- Final thoughts -- References -- Chapter 21 The rise of social mediaImplications for emerging markets -- Introduction -- Social media trends in emerging markets -- Theoretical framework -- Brand communities and management in the social media age -- Social media platform possibilities in emerging markets -- The Kumbaya effect -- Yin-Yang: the necessity of balance -- Conclusion -- References -- Chapter 22 Profiling youth on the basis of their motivations for social media political participation: Implications for political marketers -- Introduction -- Literature review -- Empirical study -- Results -- Discussion -- Conclusion -- References -- Chapter 23 Privacy and information trading on social media applications -- Social media - a data-rich commerce platform -- Apps - a convenient social media platform -- Convenience - consumer information storage -- A free networking platform - how? -- Data commoditization and information sharing -- The study -- Conclusion -- References -- Index"Article| Bikramjit Rishi| Statement ..."