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"Public Relations and Participatory Culture"

♥ Book Title : Public Relations and Participatory Culture
♣ Name Author : Amber Hutchins
∞ Launching : 2016-03-10
◊ Info ISBN Link : 9781317659747
⊗ Detail ISBN code : 1317659740
⊕ Number Pages : Total 246 sheet
♮ News id : jR-4CwAAQBAJ

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☯ Full Synopsis : "While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities."Article| Amber Hutchins| Statement ..."

"Public Relations and Participatory Culture"

♥ Book Title : Public Relations and Participatory Culture
♣ Name Author : Amber Hutchins
∞ Launching : 2019-08-15
◊ Info ISBN Link : 0367359014
⊗ Detail ISBN code : 9780367359010
⊕ Number Pages : Total 246 sheet
♮ News id : GA-ZxQEACAAJ

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☯ Full Synopsis : "While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities. vated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities."Article| Amber Hutchins| Statement ..."

"Public Relations and Participatory Culture"

♥ Book Title : Public Relations and Participatory Culture
♣ Name Author : Amber Hutchins
∞ Launching : 2016-03-10
◊ Info ISBN Link : 9781317659730
⊗ Detail ISBN code : 1317659732
⊕ Number Pages : Total 246 sheet
♮ News id : sh-4CwAAQBAJ

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☯ Full Synopsis : "While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities."Article| Amber Hutchins| Statement ..."

"Social Media and Public Relations"

♥ Book Title : Social Media and Public Relations
♣ Name Author : Judy Motion
∞ Launching : 2015-11-19
◊ Info ISBN Link : 9781135005993
⊗ Detail ISBN code : 1135005990
⊕ Number Pages : Total 224 sheet
♮ News id : eHL4CgAAQBAJ

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☯ Full Synopsis : "Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book"Article| Judy Motion| Statement ..."

"YouTube"

♥ Book Title : YouTube
♣ Name Author : Jean Burgess
∞ Launching : 2013-04-16
◊ Info ISBN Link : 9780745675350
⊗ Detail ISBN code : 0745675352
⊕ Number Pages : Total 184 sheet
♮ News id : 0NsWtPHNl88C

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☯ Full Synopsis : ""Article| Jean Burgess| Statement ..."

"Convergence Culture"

♥ Book Title : Convergence Culture
♣ Name Author : Henry Jenkins
∞ Launching : 2006
◊ Info ISBN Link : 9780814742952
⊗ Detail ISBN code : 0814742955
⊕ Number Pages : Total 353 sheet
♮ News id : HZgUCgAAQBAJ

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☯ Full Synopsis : "“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page."Article| Henry Jenkins| Statement ..."

"Public Relations"

♥ Book Title : Public Relations
♣ Name Author : Jane Johnston
∞ Launching : 2009-03-01
◊ Info ISBN Link : 9781741768350
⊗ Detail ISBN code : 1741768357
⊕ Number Pages : Total 496 sheet
♮ News id : EEwxSZrZVz0C

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☯ Full Synopsis : "Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes. This widely used introduction to theory and professional practice has been fully revised and includes new material on community relations. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries, Public Relations is an ideal starting point for anyone developing a career in public relations."Article| Jane Johnston| Statement ..."

"The Participatory Cultures Handbook"

♥ Book Title : The Participatory Cultures Handbook
♣ Name Author : Aaron Delwiche
∞ Launching : 2012-09-10
◊ Info ISBN Link : 9781136306693
⊗ Detail ISBN code : 1136306692
⊕ Number Pages : Total 294 sheet
♮ News id : AN3fCgAAQBAJ

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☯ Full Synopsis : "How did we get from Hollywood to YouTube? What makes Wikipedia so different from a traditional encyclopedia? Has blogging dismantled journalism as we know it? Our media landscape has undergone a seismic shift as digital technology has fostered the rise of "participatory culture," in which knowledge is originated, created, distributed, and evaluated in radically new ways. The Participatory Cultures Handbook is an indispensable, interdisciplinary guide to this rapidly changing terrain. With short, accessible essays from leading geographers, political scientists, communication theorists, game designers, activists, policy makers, physicists, and poets, this volume will introduce students to the concept of participatory culture, explain how researchers approach participatory culture studies, and provide original examples of participatory culture in action. Topics include crowdsourcing, crisis mapping, grid computing, digital activism in authoritarian countries, collaborative poetry, collective intelligence, participatory budgeting, and the relationship between video games and civic engagement. Contributors include: Daren Brabham, Helen Burgess, Clay Calvert, Mia Consalvo, Kelly Czarnecki, David M. Faris, Dieter Fuchs, Owen Gallagher, Clive Goodinson, Alexander Halvais, Cynthia Hawkins, John Heaven, The Jannissary Collective, Henry Jenkins, Barry Joseph, Christopher Kelty, Pierre Lévy, Sophia B. Liu, Rolf Luehrs, Patrick Meier, Jason Mittell, Sarah Pearce, W. James Potter, Howard Rheingold, Suzanne Scott, Benjamin Stokes, Thomas Swiss, Paul Taylor, Will Venters, Jen Ziemke"Article| Aaron Delwiche| Statement ..."

"Technoliberalism and the End of Participatory Culture in the United States"

♥ Book Title : Technoliberalism and the End of Participatory Culture in the United States
♣ Name Author : Adam Fish
∞ Launching : 2017-04-18
◊ Info ISBN Link : 9783319312569
⊗ Detail ISBN code : 3319312561
⊕ Number Pages : Total 217 sheet
♮ News id : SdKyDgAAQBAJ

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☯ Full Synopsis : "This new book examines whether television can be used as a tool not just for capitalism, but for democracy. Throughout television’s history, activists have attempted to access it for that very reason. New technologies—cable, satellite, and the internet—provided brief openings for amateur and activist engagement with television. This book elaborates on this history by using ethnographic data to build a new iteration of liberalism, technoliberalism, which sees Silicon Valley technology and the free market of Hollywood end the need for a politics of participation."Article| Adam Fish| Statement ..."

"Spreadable Media"

♥ Book Title : Spreadable Media
♣ Name Author : Henry Jenkins
∞ Launching : 2013-01-21
◊ Info ISBN Link : 9780814743508
⊗ Detail ISBN code : 0814743501
⊕ Number Pages : Total 352 sheet
♮ News id : M_8TCgAAQBAJ

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☯ Full Synopsis : "Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value,and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Drawing on examples from film, music, games, comics, television,transmedia storytelling, advertising, and public relations industries,among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment.They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life."Article| Henry Jenkins| Statement ..."

"Strategic Communication: Cases in Marketing, Public Relations, Advertising and"

♥ Book Title : Strategic Communication: Cases in Marketing, Public Relations, Advertising and
♣ Name Author : Steven Greenland
∞ Launching : 2012-01-19
◊ Info ISBN Link : 9781442556690
⊗ Detail ISBN code : 1442556692
⊕ Number Pages : Total 166 sheet
♮ News id : einiBAAAQBAJ

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☯ Full Synopsis : "Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices."Article| Steven Greenland| Statement ..."

"Heritage and Social Media"

♥ Book Title : Heritage and Social Media
♣ Name Author : Elisa Giaccardi
∞ Launching : 2012-07-26
◊ Info ISBN Link : 9781136284878
⊗ Detail ISBN code : 1136284877
⊕ Number Pages : Total 272 sheet
♮ News id : mZK9scH2ykkC

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☯ Full Synopsis : "Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of ‘participatory culture’ the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work."Article| Elisa Giaccardi| Statement ..."