♥ Book Title : Listening to the Voice of the Market
☯ Full Synopsis : "Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships."Article| R. Eric Reidenbach| Statement ..."
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♥ Book Title : Listening to the Voice of the Customer
☯ Full Synopsis : "A step-by-step guide to customer satisfaction measurement. The author uses his own experience to advise on the design, implementation and analysis of a program."Article| Jon Anton| Statement ..."
♥ Book Title : Corporate Management, Governance, and Ethics Best Practices
☯ Full Synopsis : "All the best practices a manager and an executive need-in a one-stop, comprehensive reference Praise for Corporate Management, Governance, and Ethics Best Practices "If you want a comprehensive compendium of best practices in corporate governance, risk management, ethical values, quality, process management, credible financial reporting, and related issues like the SOX Act all in one place spanning both breadth and depth, Vallabhaneni's book is the source of insightful thoughts as a reference manual. A must-read and a should-own for all institutions and libraries around the globe; I am pleased I read it and use it in my classes." -Professor Bala V. Balachandran, Kellogg School of Management, Northwestern University "Mr. Vallabhaneni has an excellent grasp of corporate governance principles. In particular, he shows how these principles can mitigate a broad range of corporate risks." -Steven M. Bragg, author of Accounting Best Practices and Inventory Best Practices "Professor Vallabhaneni provides an excellent analysis of the corporate governance landscape. His discussion and categorization of risks confronting an organization will be very helpful to boards of directors." -Frederick D. Lipman, President of the Association of Audit Committee Members, Inc. and Partner, Blank Rome LLP Representing a single and collective voice for the entire business management profession, Corporate Management, Governance, and Ethics Best Practices provides a cohesive framework for organization-wide implementation of the best practices used by today's leading companies and is an authoritative source on best practices covering all functions of a business corporation, including governance and ethics."Article| S. Rao Vallabhaneni| Statement ..."
♥ Book Title : Listening to the Voice of the People
☯ Full Synopsis : ""Article| Rachel Sharp| Statement ..."
♥ Book Title : The Art of Strategic Listening
☯ Full Synopsis : "Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload."Article| Robert I. Berkman| Statement ..."
♥ Book Title : First Person
☯ Full Synopsis : "The relationship between story and game, and related questions of electronic writing and play, examined through a series of discussions among new media creators and theorists."Article| Associate Professor in the Computer Science Department at the University of California Santa Cruz Noah Wardrip-Fruin| Statement ..."
♥ Book Title : House of Quality (QFD) in a Minute
☯ Full Synopsis : "Quality function deployment (QFD) is an effective tool to help organizations become more competitive by designing their products and services to satisfy cutomers' requirements. The manager is guided on a step-by-step process to attaining this goal. This book is precise and direct and focuses on key issues in building the House of Quality otherwise known as QFD. By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how weights are assigned, how priorities are developed, and how activities can be benchmarked. The manager also understands how to solve the critical problems that help achieve customer satisfaction. This book also guides the reader to understand how companywide quality activities are related to QFD. This link is often lacking in other presentations of QFD that often fail to show the linkage between QFD and other quality initiatives and management programs."Article| Christian N. Madu| Statement ..."
♥ Book Title : Listening to a Special Voice
☯ Full Synopsis : "This book is about my husband, Harry, and myself two people who had a strong desire to help others and to inspire someone to do what we did. When starting a work camp for the first time, we did not realize that God would call us to one after another. I wanted to be able to help those who lived with a feeling of not belonging. This all came true for me when we were with Russian children who lived in a government program that combined their school and their home. The children were either orphans or abused. One day, a young girl came to me and said, I can tell by your eyes you understand how we feel. I knew then Harry and I were doing what our Lord was telling us to do."Article| Peggy Bennitt| Statement ..."
♥ Book Title : Listening to the Voice of America and Other Foreign Broadcasts in Satellite Poland
☯ Full Synopsis : ""Article| Columbia University. Bureau of Applied Social Research| Statement ..."
♥ Book Title : Competing on Quality and Environment
☯ Full Synopsis : "This work integrates two important issues that are shaping the future of businesses: total quality management (TQM) and environmental management. It presents the practice of quality and sustainable environmental management from a competitive posture. It develops a position to suggest that business firms can achieve competitiveness by developing strategies that focus on quality and environmental management practices. It demonstrates that quality and environmental management are not distinct topics but are inter-related, and adopting strategies to concurrently achieve them may lead to higher customer satisfaction. areas. In the TQM field, topics covered include the evolution of TQM, management philosophies, quality function deployment, strategic quality planning and statistical quality control. In the environmental management field, topics covered include environmentally conscious manufacturing, sustainable strategies (that is, recycling, inverse manufacturing, remanufacturing), lean and agile manufacturing, and life cycle assessment. It book also discusses the role of new technologies such as the Internet in achieving both high quality and sustainable practices. An integrative chapter is presented to tie both quality and environmental management practices together in achieving business competitiveness. study of quality management and sustainable practices. Its content has implications for organizational competitiveness. Consultants, managers, practitioners and engineers in both public or private sectors, and non-governmental institutions interested in quality and environmental management practices should find the text to be resourceful."Article| Christian Ndubisi Madu| Statement ..."
♥ Book Title : Social Marketing to the Business Customer
☯ Full Synopsis : "The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!"Article| Paul Gillin| Statement ..."
♥ Book Title : Salesmanship fundamentals; creative selling for today's market
☯ Full Synopsis : ""Article| John W. Ernest| Statement ..."