♥ Book Title : Inside Coca-Cola
☯ Full Synopsis : "The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success."Article| Neville Isdell| Statement ..."
✩ Inside Cocacola A Ceos Life Story Of Building The Worlds Most Popular Brand ✩
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♥ Book Title : Design to Grow
☯ Full Synopsis : ""Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--Watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow's business winners--regardless of size or industry--will be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola--and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started"--"Article| David Butler| Statement ..."
♥ Book Title : The Man Behind the Bottle
☯ Full Synopsis : "The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world. Knowing his entire life that it was his father, Earl R. Dean, who designed the bottle, it became the author's mission to get the story told before the truth was forever lost-to set the record straight-not only for his father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle."Article| Norman L. Dean| Statement ..."
♥ Book Title : Counter-Cola
☯ Full Synopsis : "Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits."Article| Amanda Ciafone| Statement ..."
♥ Book Title : Secret Formula
☯ Full Synopsis : ""Article| Diane Publishing Company| Statement ..."
♥ Book Title : The Oxford Encyclopedia of Food and Drink in America
☯ Full Synopsis : "The second edition of the Oxford Encyclopedia of Food and Drink in America, originally published in September 2004, covers the significant events, inventions, and social movements that have shaped the way Americans view, prepare, and consume food and drink. Entries range across historical periods and the trends that characterize them. The thoroughly updated new edition captures the shifting American perspective on food and is the most authoritative and the most current reference work on American cuisine."Article| Andrew Smith| Statement ..."
♥ Book Title : Global Poverty Alleviation: A Case Book
☯ Full Synopsis : "This case book provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises for both the for-profit sectors and for individuals who live in conditions of poverty. Ideal for teaching, after a brief introduction to the case method, the cases are presented as descriptions with no comments or criticisms. The cases are arranged thematically and cover a broad array of solutions in diverse countries including India, Bangladesh, Vietnam, Tanzania, the United States, South Africa, Mozambique, Peru, Ghana, Haiti,and Mexico. Specific programs for alleviating—or even eradicating—poverty through profitable partnerships come from myriad sectors such as banking, health, education, infrastructure development, environment, and technology. The cases highlight solutions that focus on bringing about substantive shifts in the conditions of life for those living in poverty."Article| Pauline J. Albert| Statement ..."
♥ Book Title : Soda Politics
☯ Full Synopsis : "How did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world.--From publisher description."Article| Marion Nestle| Statement ..."
♥ Book Title : e-Pedia: Captain America: Civil War
☯ Full Synopsis : "This carefully crafted ebook is formatted for your eReader with a functional and detailed table of contents. Captain America: Civil War is a 2016 American superhero film based on the Marvel Comics character Captain America, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the sequel to 2011's Captain America: The First Avenger and 2014's Captain America: The Winter Soldier, and the thirteenth film of the Marvel Cinematic Universe (MCU). The film is directed by Anthony and Joe Russo, with a screenplay by Christopher Markus & Stephen McFeely, and features an ensemble cast, including Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Tom Holland, Frank Grillo, William Hurt, and Daniel Brühl. In Captain America: Civil War, disagreement over international oversight of the Avengers fractures them into opposing factions—one led by Steve Rogers and the other by Tony Stark. This book has been derived from Wikipedia: it contains the entire text of the title Wikipedia article + the entire text of all the 634 related (linked) Wikipedia articles to the title article. This book does not contain illustrations."Article| Contributors, Wikipedia| Statement ..."
♥ Book Title : Mcdonald's
☯ Full Synopsis : "Discusses the people, the strategies, and the innovations that turned a hamburger stand into a multi-billion-dollar corporation that revolutionized an industry and influenced the culture of America."Article| John F. Love| Statement ..."
♥ Book Title : Citizen Coke
☯ Full Synopsis : "Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity."Article| Bartow J. Elmore| Statement ..."
♥ Book Title : The Story of Purpose
☯ Full Synopsis : "A proven methodology for building a purpose-poweredorganization Some ideas are bigger than others, and the MasterIdea—your company's purpose—is the biggest. Whetheraddressing communication between leadership and associates,suppliers to manufacturers, sales force to customers, or brand toconsumers, The Story of Purpose details a proven methodologyfor businesses, small to large, how to build a purpose-inspiredorganization to positively impact employees, customers, and thebottom line. It reveals the process for uncovering what makes acompany distinctive and guides you to discover the fundamentalforce behind the organization that no competitor can replicate orreplace. The Story of Purpose incorporates stories of purposefrom Procter & Gamble, McDonald's, Newell Rubbermaid and manymore purpose-driven companies. These stories come to life in acomprehensive book that promises to guide, inspire, and transformyour organization Offers a blueprint for creating powerful internal and externalmessages for current and future customers, employees, andshareholders The Story of Purpose will leave you asking yourself "whatgets me up in the morning?" instead of "what keeps me up atnight?""Article| Joey Reiman| Statement ..."