♥ Book Title : Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
☯ Full Synopsis : "The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students."Article| Ozgen, Ozlen| Statement ..."
✩ Handbook Of Research On Consumption Media And Popular Culture In The Global Age ✩
Top results of your surfing
✪ Handbook Of Research On Consumption Media And Popular Culture In The Global Age ✪ Start Download Portable Document Format (PDF) and E-books (Electronic Books) Free Online Rating News 2016/2017 is books that can provide inspiration, insight, knowledge to the reader.
♥ Book Title : Handbook of Research on Effective Advertising Strategies in the Social Media Age
☯ Full Synopsis : "Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media."Article| Ta?k?ran, Nurdan Öncel| Statement ..."
♥ Book Title : Handbook of Research on Children's Consumption of Digital Media
☯ Full Synopsis : "One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people's lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer."Article| Glsah Sari| Statement ..."
♥ Book Title : The Handbook of Global Media Research
☯ Full Synopsis : "Bringing together the perspectives of more than 40 internationallyacclaimed authors, The Handbook of Global Media Researchexplores competing methodologies in the dynamic field oftransnational media and communications, providing valuable insightinto research practice in a globalized media landscape. Provides a framework for the critical debate of comparativemedia research Posits transnational media research as reflective of advancedglobalization processes, and explores its roles andresponsibilities Articulates the key themes and competing methodologicalapproaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leadinginternationally acclaimed scholars Offers a platform for the discussion of crucial issues from avariety of theoretical, methodical and practical viewpoints"Article| Ingrid Volkmer| Statement ..."
♥ Book Title : Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
☯ Full Synopsis : ""This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher."Article| Ozturk, R. Gulay| Statement ..."
♥ Book Title : The Routledge International Handbook of Children, Adolescents and Media
☯ Full Synopsis : "The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines. The Routledge International Handbook of Children, Adolescents and Media analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childhood. Essays provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features 57 new contributions from 71 leading academics from 38 countries. Chapters consider vital questions by analyzing texts, audience, and institutions, including: the role of policy and parenting in regulating media for children the relationships between children’s’ on-line and off-line social networks children’s strategies of resistance to persuasive messages in advertising media and the construction of gender and ethnic identities The Handbook’s interdisciplinary approach and comprehensive, international scope make it an authoritative, state of the art guide to the nascent field of Children’s Media Studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents."Article| Dafna Lemish| Statement ..."
♥ Book Title : Exploring the Rise of Fandom in Contemporary Consumer Culture
☯ Full Synopsis : "Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment."Article| Lu Wang, Cheng| Statement ..."
♥ Book Title : The Social Media Handbook
☯ Full Synopsis : "The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics—including community, gender, fandom, disability, and journalism—are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft"Article| Jeremy Hunsinger| Statement ..."
♥ Book Title : The Bloomsbury Handbook of Food and Popular Culture
☯ Full Synopsis : ""Article| Kathleen LeBesco| Statement ..."
♥ Book Title : The Media Book
☯ Full Synopsis : "The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S."Article| Chris Newbold| Statement ..."
♥ Book Title : Popular Culture: Global Intercultural Perspectives
☯ Full Synopsis : "Popular Culture: Global Intercultural Perspectives provides an understanding of popular culture in a globalized world through the intersection of sociology and cultural studies. Exploring a diverse range of different forms of popular culture in everyday life – from fashion, to digital technology and social networking, to music, visual culture and dance – this vibrant book offers contextual insights into key areas of study, including hybridity, identity, popular culture consumption and production. This critical and far-reaching text is the ideal companion to popular culture modules in sociology, media studies, cultural studies, communication studies and other related disciplines."Article| Ann Brooks| Statement ..."
♥ Book Title : Handbook of Research on Transmedia Storytelling and Narrative Strategies
☯ Full Synopsis : "Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies."Article| Y?lmaz, Recep| Statement ..."