♥ Book Title : Design Like Apple
☯ Full Synopsis : "Implement the same principles that shaped Apple's approach todesign Apple sees design as a tool for creating beautiful experiencesthat convey a point of view down to the smallest detail--îfromthe tactile feedback of keyboard to the out-of-the-box experienceof an iPhone package. And all of these capabilities are founded ina deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple'sunique approach to product creation, manufacturing, delivery, andcustomer experience. Offers behind-the-scenes stories from current and recent Appleinsiders Draws on case studies from other companies that have masteredthe creative application of design to create outrageous businessresults Delivers how-to lessons across design, marketing, and businessstrategy Bridging creativity and commerce, this book will show you to howto truly Design Like Apple."Article| John Edson| Statement ..."
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♥ Book Title : Keep It Simple
☯ Full Synopsis : "Introduces the success story of Apple from the viewpoint of Hartmut Esslinger, who as an external designer in close collaboration with Steve Jobs was essentially responsible for the design of Apple products. His authentic perspective dispels many a myth - a must for all Apple enthusiasts."Article| Hartmut Esslinger| Statement ..."
♥ Book Title : Creative Selection
☯ Full Synopsis : "* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day."Article| Ken Kocienda| Statement ..."
♥ Book Title : Taking a Bite Out of the Apple
☯ Full Synopsis : "How do you brand a revolution? In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977, to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon. Taking a Bite out of the Apple is an intimate view into how Rob's design for a young, start-up company became a defining moment in a long career. After working on national brands like Apple, IBM, Intel, Kraft and Kleenex at top US agencies, Rob now enjoys working with a diversity of companies from Japan, Italy, Australia, China and the UK. Telling the true tale of how the globally loved icon came to be, Rob offers insight and inspiration to young people considering the field of graphic design - and to the young at heart who share his love of memorable graphics."Article| Rob Janoff| Statement ..."
♥ Book Title : Apple Design
☯ Full Synopsis : "This volume compares various approaches to design and casts light on numerous aspects of design history, deepening one's understanding of contemporary industrial design.""Article| Friedrich von Borries| Statement ..."
♥ Book Title : AppleDesign
☯ Full Synopsis : "To celebrate Apple's twentieth anniversary, AppleDesign provides a rare inside look at the Industrial Design Group, examining the role this small team of creative individuals has played in the rise of Apple from a Silicon Valley garage to a billion-dollar corporation. It details the formation of the Group, outlines their method for turning great ideas into even greater products, reveals many design concepts and products that never reached the marketplace, and offers a glimpse at the triumph and turmoil than results when creative desire meets (and occasionally collides with) corporate reality. With more than 400 color illustrations and detailed discussion of more than 100 products, design concepts and works-in-progress, AppleDesign provides the most thorough examination of a corporate design group ever published. From the Macintosh to the PowerBook, the Newton MessagePad, the eMate and the just-released Twentieth Anniversary Macintosh, Apple's designers have given us some of the most compelling and enduring products of our time. Their work not only enriches the lives of more than 50 million Apple users worldwide, it influences the computer industry at large, providing strong evidence for those who argue that industrial design is as powerful and relevant an art form as painting, sculpture or architecture."Article| Paul Kunkel| Statement ..."
♥ Book Title : Jony Ive
☯ Full Synopsis : "Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they have overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft."Article| Leander Kahney| Statement ..."
♥ Book Title : Design Meets Disability
☯ Full Synopsis : "How design for disabled people and mainstream design could inspire, provoke, and radically change each other."Article| Graham Pullin| Statement ..."
♥ Book Title : Designed by Apple in California
☯ Full Synopsis : ""Article| no defined| Statement ..."
♥ Book Title : AdvancED Flash Interface Design
☯ Full Synopsis : "As a competent Flash designer, you’re probably comfortable with all of the basics that Flash has to offer. However, you’ve probably looked at some of the amazing Flash sites on the web and thought, "How’d they do that?" Well, you’ll find out in this book. Flash allows users to create some amazing interactive interfaces to interact with rich Internet applications, e-learning systems, and simple web sites. In this book, two of the most talented Flash designers in the world will show you how to use them effectively to create breathtaking visuals for your Flash web sites. You’ll also learn how to take advantage of Flash's powerful built-in vector-based drawing tools. The authors discuss general background theory, such as site planning, color theory, and information architecture. They reveal techniques using gradients, layers, lighting and shadowing, 3D objects, animation, and photo editing. Techniques are illustrated and the book concludes with a discussion of usability and final tweaks. There is also a tutorial on testing your work, and exporting and finally publishing it."Article| Guido Rosso| Statement ..."
♥ Book Title : O JEITO APPLE DE FAZER DESIGN
☯ Full Synopsis : "Desde o início da Apple, Steve Jobs determinou que todos os produtos deveriam ser ?insanamente grandiosos?. A Apple vê o design como uma ferramenta para criar belas experiências que surpreendem e encantam, mas também expressam seu ponto de vista até o último detalhe ? desde o feedback tátil de um teclado até a experiência inusitada proporcionada pela caixa de um iPhone. Isso não é por acaso; a organização inteira da Apple é projetada para priorizar os elementos de design. Com este livro você vai aprender: ? como é feita a abordagem única da Apple para a criação, produção e distribuição de produtos, bem como com a experiência do cliente; ? como o design pode criar uma vantagem competitiva, oferecendo beleza, inventividade e carisma. ? como cultivar o bom gosto, o talento e uma cultura de design em todos os níveis da sua organização; ? como ajudar o seu pessoal a ampliar o foco e entender o contexto do produto para criar um design atraente e valioso para os seus clientes; ? como ter coragem para realizar implacavelmente a prototipagem e desenvolver uma voz inigualável para a sua marca e o seu negócio."Article| JOHN EDSON| Statement ..."
♥ Book Title : Design of Business
☯ Full Synopsis : "Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation."Article| Roger L. Martin| Statement ..."