♥ Book Title : Breakthrough Advertising
☯ Full Synopsis : ""Article| Eugene Schwartz| Statement ..."
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♥ Book Title : Breakthrough Thinking
☯ Full Synopsis : "Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you: Develop critical understanding of concepts, theories and trends in creativity Learn how to develop and apply creative concepts and strategies within today's competitive business environment Brainstorm, analyze and evaluate innovative ideas and solutions Empower your team's creative process And much more Let Breakthrough Thinking be your guide and tap into your creative potential today! "This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated "A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College"Article| Thomas Vogel| Statement ..."
♥ Book Title : Google Analytics Breakthrough
☯ Full Synopsis : "A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics."Article| Feras Alhlou, Shiraz Asif, Eric Fettman| Statement ..."
♥ Book Title : The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management
☯ Full Synopsis : "The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners"Article| Hossein Bidgoli| Statement ..."
♥ Book Title : Breakthrough Marketing Plans
☯ Full Synopsis : "Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business."Article| T. Calkins| Statement ..."
♥ Book Title : Advertising and the Mind of the Consumer
☯ Full Synopsis : "Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition."Article| Max Sutherland| Statement ..."
♥ Book Title : Breakthrough Branding
☯ Full Synopsis : "This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same"Article| Catherine Kaputa| Statement ..."
♥ Book Title : The Routledge Companion to Advertising and Promotional Culture
☯ Full Synopsis : "The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising's relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption's relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present."Article| Matthew P. McAllister, Emily West| Statement ..."
♥ Book Title : Nutritional Supplements in Sports and Exercise
☯ Full Synopsis : "This new text presents the most up-to-date research based information regarding popular sport/performance nutrient dense diets and nutritional supplements and their constituents that directly or indirectly utilize them. Previous chapters have been fully revised and new chapters have been added to cover important cutting edge topics. New chapters include: (1) Carbohydrate Utilization and Disposal in Strength/Power Training & Sports, (2) Exercise for Athletes with Diabetes, and (3) Beyond the Obvious: Future Innovations in Sports Nutrition. The volume is divided into four sections: (1) The Industrial Nature of the Supplement Game; (2) Nutritional Basics First; (3) Specialized Nutritional Strategies & Supplements; and (4) Present and Future Directions of Nutritional Supplements. Editors and authors are co-founders, board members or members of the International Society of Sports Nutrition and or current/former doctoral students from the Exercise and Sport Nutrition Laboratory located at Texas A&M University. Nutritional Supplements in Sports and Exercise, Second Edition presents cutting edge information and is valuable to sports nutritionists, exercise physiologists, strength and conditioning/personal trainers, athletic trainers, athletic coaches, registered dietitians, and college/professional sport affiliates."Article| Mike Greenwood, Matthew B. Cooke, Tim Ziegenfuss, Douglas S. Kalman, Jose Antonio| Statement ..."
♥ Book Title : The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
☯ Full Synopsis : "The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way."Article| Kotaro Sugiyama, Tim Andree| Statement ..."
♥ Book Title : Emotional Branding
☯ Full Synopsis : "A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ideologies and analyzes how new web technologies are revolutionizing business, commerce and management. Original."Article| Marc Gobe| Statement ..."
♥ Book Title : Leap
☯ Full Synopsis : ""Article| Bob Schmetterer| Statement ..."
♥ Book Title : Buzzmarketing
☯ Full Synopsis : ""There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer. From the Trade Paperback edition."Article| Mark Hughes| Statement ..."