♥ Book Title : Breakthrough Advertising
☯ Full Synopsis : ""Article| Eugene Schwartz| Statement ..."
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♥ Book Title : Reality In Advertising
☯ Full Synopsis : "Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now"Article| Rosser Reeves| Statement ..."
♥ Book Title : Breakthrough Marketing Plans
☯ Full Synopsis : "Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business."Article| T. Calkins| Statement ..."
♥ Book Title : Breakthrough
☯ Full Synopsis : "This book, the first published by The Owls Foundation, tells you how brilliant ideas and inventions can be transformed into innovations and breakthroughs that make a real impact, and analyses why others fail. In the global world of today there is great interdependency. No country, no institution, no company can do it alone. And we cannot ignore the international context. On top of that, no innovation comes on its own. The active engagement and quality of the leading figures who are interviewed is one of the distinguishing features of this project. These remarkable individuals were generous with their time and thought hard to reflect on their experiences."Article| Ab Klink, Ahmed Sheikh, Ahmed Qurei, Alan McKinnon, Amnon Lipkin-Shahak, Arne Solli, Colum Gorman, Denis A. Cortese, Dirk Barth, Francis Deng, François Chabannes, Frits Bolkestein, Gemma Kobessen, Gert Rosenthal, Gert van Dijk, Haakon Bruun-Hanssen, Hans Hillen, Hassan Rachidi, Henk Polinder, Herman Schaper, Horst Teltschik, Jacques Lanxade, James Blaker, Jeroen van der Veer, John Groffen, John H. Noseworthy, Klaus Naumann, Mariëlle Dekker, Martha Bejar, Martijn Dadema, Mohamed Krichen, Mostefa Souag, Natalie Landman, Nicholas Larusso, Nigel Inkster, Nils Wang, Paul Baan, Paulo F. Ribeiro, Peter Inge, Pieter de Rijcke, Roel Kuiper, Shelly Plutowski, Shimon Peres, Shirley Weis, Simon Adams, Sverre Diesen, Theo Bosters, Uri Savir, William A. Owens, William Pace, Wim Post| Statement ..."
♥ Book Title : Scientific Advertising
☯ Full Synopsis : "Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print.""Article| Claude C. Hopkins| Statement ..."
♥ Book Title : Macroeconomics
☯ Full Synopsis : "Revised edition of: Macroeconomics and the global business environment / David Miles, Andrew Scott. 2nd ed."Article| David Miles, Andrew Scott, Francis Breedon| Statement ..."
♥ Book Title : Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
☯ Full Synopsis : "There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now."Article| Dr. Robert C. Worstell| Statement ..."
♥ Book Title : Little Bets
☯ Full Synopsis : "Lays out strategies for harnessing one's creativity for greater success, drawing on the wisdom of more than two hundred creative thinkers, including Steve Jobs and Chris Rock."Article| Peter Sims| Statement ..."
♥ Book Title : Brain Drain
☯ Full Synopsis : "Winner: 2010 Los Angeles Book Festival; 2009 New England Book Festival; Pinnacle Achievement Award, best Self-Help book; Eric Hoffer Award). Are you or is someone you know... Stuck in an unhappy relationship? Always seemingly sick? Too stressed and exhausted to enjoy life? Unable to break free of bad habits and unsure how to fix the situation? Do the daily occurrences and interactions with others frustrate and anger you if someone gets in your way? When life is going great, do you find yourself constantly expecting the worst? Dr. Glassman's book, Brain Drain, discloses the universal answers to these questions, with an original and groundbreaking revelation that gives you the tools to stop your personal "brain drain" and help you find the things in life that are right for you."Article| Charles F. Glassman, MD| Statement ..."
♥ Book Title : The Baseball Reader
☯ Full Synopsis : ""Article| Charles Einstein| Statement ..."
♥ Book Title : The brilliance breakthrough
☯ Full Synopsis : ""Article| Eugene M. Schwartz| Statement ..."
♥ Book Title : How to Write Letters that Sell
☯ Full Synopsis : "A step by step guide to copywriting that sells, in letters, mails and web pages. How do you make someone open a letter or email, read its content and send you an order? How to write copy that sells ? This book provides the step-by-step guide for making more money with more orders. It is salesmanship in print : grab attention and make an instant sale. How to Write Letters that Sell is for everyone in direct mail and email marketing. It shows you how to write letters that are so compelling and so convincing that people hundreds of miles away will immediately want your product and be persuaded to give you their money in exchange for your product. In this book, you'll discover : - How to avoid common mistakes - The secret weapon to opening letters or emails - The most powerful words to use in copy - The best headlines - time proven ! - How to make your copy more readable - How to earn copywriting dollars - What drives people and how to use it to sell - All the techniques that will make your reader act now. Christian Godefroy is one of the very few specialists of the direct mail and email marketing approach. He has worked with Gene Schwartz, Rodale Press and Gary Bencivenga. He made over 1 million dollars in royalties with one sales letter. And wrote many other. In How to Write Letters that Sell, he reveals the secrets of his success and shows you how to incorporate his winning techniques into your own copy. Packed with information and advice, and dozens of eye-catching headlines and selling phrases, How to Write Letters that Sell is essential reading for everyone who wants to turn a simple email or web page into an effective sales tool that produces results every time."Article| Christian H. Godefroy| Statement ..."
♥ Book Title : Autism Breakthrough
☯ Full Synopsis : "As a boy, Raun Kaufman was diagnosed by multiple experts as severely autistic, with an IQ below 30, and destined to spend his life in an institution. Years later, Raun graduated with a degree in Biomedical Ethics from Brown University and has become a passionate and articulate autism expert and educator with no trace of his former condition. So what happened? Thanks to The Son-Rise Program, a revolutionary method created by his parents, Raun experienced a full recovery from autism. (His story was recounted in the best-selling book Son-Rise: The Miracle Continues and in the award-winning NBC television movie Son-Rise: A Miracle of Love.) In Autism Breakthrough, Raun presents the ground-breaking principles behind the program that helped him and thousands of other families with special children. Autism, he explains, is frequently misunderstood as a behavioral disorder when, in fact, it is a social relational disorder. Raun explains what it feels like to be autistic and shows how and why The Son-Rise Program works. A step-by-step guide with clear, practical strategies that readers can apply immediately—in some cases, parents see changes in their children in as little as one day—Autism Breakthrough makes it possible for these special children to defy their original often-very-limited prognoses. Parents and educators learn how to enable their children to create meaningful, caring relationships, vastly expand their communications, and to participate successfully in the world. An important work of hope, science, and progress, Autism Breakthrough presents the powerful ideas and practical applications that have already changed the lives of families all over the world."Article| Raun K. Kaufman| Statement ..."