♥ Book Title : Branding Your Business
☯ Full Synopsis : "The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing."Article| James Hammond| Statement ..."
✩ Branding Your Business ✩
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♥ Book Title : Billion-Dollar Branding
☯ Full Synopsis : "Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy."Article| Honey Parker| Statement ..."
♥ Book Title : BRAND CHATTER: 5 Simple Steps to Brand Your Business to Stand Out and Grow Sales
☯ Full Synopsis : ""Article| Sandy Gerber| Statement ..."
♥ Book Title : Primalbranding
☯ Full Synopsis : "Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands. 40,000 first printing."Article| Patrick Hanlon| Statement ..."
♥ Book Title : Small Business, Big Opportunity
☯ Full Synopsis : ""Article| Rob Hartnett| Statement ..."
♥ Book Title : The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
☯ Full Synopsis : "The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire"Article| Peter Montoya| Statement ..."
♥ Book Title : Create the Perfect Brand
☯ Full Synopsis : "Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it."Article| Paul Hitchens| Statement ..."
♥ Book Title : B2B
☯ Full Synopsis : "If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself… According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand."Article| Jacky Tai| Statement ..."
♥ Book Title : Brand Your Name: Do You Know Who You Are Online?
☯ Full Synopsis : "I am the author of one hundred books. I have fifteen clients that I have worked with to help them successfully publish their books, even through traditional publishing methods. Currently, I am working with two clients. One of them is a return client that is writing her second book. I have an online magazine Donna Magazine that shows my portfolio. It is at http: //kakonged.com. As part of my flat rate quote, I will do promotional work for your book, help you with the self-publishing, get the book into libraries and get it widely distributed online through such places as Barnes & Noble, Amazon, and iBook through iTunes. I can also help you to create an audiobook through Audible ACX with Amazon. I can also help you to get the book into independent bookstores as well translated into other languages, all for this low-priced bid. My resume is attached. I look forward to hearing from you soon in order to hire me"Article| Donna Kay Kakonge| Statement ..."
♥ Book Title : Human Resource Management in a Business Context
☯ Full Synopsis : "Human Resource Management in a Business Context 3rd edition is a comprehensive introductory textbook addressing the needs of business students studying HRM modules on first year courses and beyond. It approaches the theory and practice of people management from a global perspective firmly placing HRM within a wider business context. This delivers a highly accessible introduction to the subject for students approaching HRM from a range of business-related disciplines. The textbook has a truly international outlook with extensive real-life material from the UK, US, Canada and Australia throughout the book illustrating the practical application of key HRM concepts. This edition includes greater coverage of international HRM, diversity and organizational culture, and highlights HRM 'hot topics' including outsourcing, the aging workforce, and the psychological contract."Article| Alan Price| Statement ..."
♥ Book Title : Learn How to Branding Your Business
☯ Full Synopsis : ""Ifyou are looking to expand the reach of your small offline business there are several ways you can achieve this" read to know more"Article| Rayne Simmons| Statement ..."
♥ Book Title : Brand Management
☯ Full Synopsis : "Branding does more than create recognition however, branding builds trust and loyalty among the consumer market allowing you to penetrate future markets with new product offerings more successfully. Successful branding campaigns can expect more sustained customer relationships and sales over longer periods of time than companies not implementing branding strategies."Article| Gary Rueb| Statement ..."