♥ Book Title : Branding Your Business
☯ Full Synopsis : "The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing."Article| James Hammond| Statement ..."
✩ Branding Your Business ✩
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♥ Book Title : BRAND CHATTER: 5 Simple Steps to Brand Your Business to Stand Out and Grow Sales
☯ Full Synopsis : ""Article| Sandy Gerber| Statement ..."
♥ Book Title : Primalbranding
☯ Full Synopsis : "Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands. 40,000 first printing."Article| Patrick Hanlon| Statement ..."
♥ Book Title : Small Business, Big Opportunity
☯ Full Synopsis : ""Article| Rob Hartnett| Statement ..."
♥ Book Title : Billion-Dollar Branding
☯ Full Synopsis : "Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy."Article| Honey Parker| Statement ..."
♥ Book Title : Learn How to Branding Your Business
☯ Full Synopsis : ""Ifyou are looking to expand the reach of your small offline business there are several ways you can achieve this" read to know more"Article| Rayne Simmons| Statement ..."
♥ Book Title : Act Like It's Your Business
☯ Full Synopsis : "In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts."Article| Jonathan Flom| Statement ..."
♥ Book Title : Your Brand, The Next Media Company
☯ Full Synopsis : "Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company."Article| Michael Brito| Statement ..."
♥ Book Title : Brand Your Name: Do You Know Who You Are Online?
☯ Full Synopsis : "I am the author of one hundred books. I have fifteen clients that I have worked with to help them successfully publish their books, even through traditional publishing methods. Currently, I am working with two clients. One of them is a return client that is writing her second book. I have an online magazine Donna Magazine that shows my portfolio. It is at http: //kakonged.com. As part of my flat rate quote, I will do promotional work for your book, help you with the self-publishing, get the book into libraries and get it widely distributed online through such places as Barnes & Noble, Amazon, and iBook through iTunes. I can also help you to create an audiobook through Audible ACX with Amazon. I can also help you to get the book into independent bookstores as well translated into other languages, all for this low-priced bid. My resume is attached. I look forward to hearing from you soon in order to hire me"Article| Donna Kay Kakonge| Statement ..."
♥ Book Title : How to Brand Your Professional Profile?
☯ Full Synopsis : ""Article| Nick Brown| Statement ..."
♥ Book Title : Human Resource Management in a Business Context
☯ Full Synopsis : "Human Resource Management in a Business Context 3rd edition is a comprehensive introductory textbook addressing the needs of business students studying HRM modules on first year courses and beyond. It approaches the theory and practice of people management from a global perspective firmly placing HRM within a wider business context. This delivers a highly accessible introduction to the subject for students approaching HRM from a range of business-related disciplines. The textbook has a truly international outlook with extensive real-life material from the UK, US, Canada and Australia throughout the book illustrating the practical application of key HRM concepts. This edition includes greater coverage of international HRM, diversity and organizational culture, and highlights HRM 'hot topics' including outsourcing, the aging workforce, and the psychological contract."Article| Alan Price| Statement ..."
♥ Book Title : The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
☯ Full Synopsis : "The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire"Article| Peter Montoya| Statement ..."