♥ Book Title : Airport Marketing
☯ Full Synopsis : "Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students."Article| David Jarach| Statement ..."
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♥ Book Title : Airport Marketing
☯ Full Synopsis : "In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers."Article| Nigel Halpern| Statement ..."
♥ Book Title : Marketing Guidebook for Small Airports
☯ Full Synopsis : "This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message."Article| Lois S. Kramer| Statement ..."
♥ Book Title : Managing Airports
☯ Full Synopsis : "Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. Completely revised and updated for a third edition, with international case studies from BAA, Vienna, Aer Rianta, and countries around the world, this book reflects the huge changes in the management of airports today and tackles many key issues. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry."Article| Anne Graham| Statement ..."
♥ Book Title : Strategies for Improving Public Transportation Access to Large Airports
☯ Full Synopsis : "The report presents the results of the second phase of a two-part research effort. The results of the first phase of the research were published as Transit Cooperative Research Program (TCRP) Report 62: "Improving Public Transportation Access to Large Airports." The two reports provide considerable information and practical guidance."Article| Leigh Fisher Associates| Statement ..."
♥ Book Title : Airline Marketing and Management
☯ Full Synopsis : "Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject."Article| Stephen Shaw| Statement ..."
♥ Book Title : Cross-cultural Marketing
☯ Full Synopsis : "Traditionally International Marketing texts look out from one culture and attempt to export or adapt ideas that work at home to a different culture. Apart from the odd vignette showing how cultural misunderstandings can affect business relations, very little material exists on the realities of marketing to different cultures both externally - beyond the borders of a country or continent - and internally - that is marketing to different cultural communities at home. Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and will examine the importance of the cultural context in different societies' marketing practices. Marketing has a strong cultural context and a great deal of marketing activities take place in settings that are context-specific. Thus, cultural contexts of marketing have become inescapable issues in both the study and practice of marketing. The text considers the various branches of marketing activity - communication, services, relationships, branding, product strategy, pricing, e-commerce, consumer behaviour - and places them in a cross-cultural context. There are eight valuable case studies dealing with issues as varied as the pharmaceutical industry and the AIDS crisis in Africa and the introduction of the Euro to international Rugby websites and cultural issues in Retailing. The contributors are drawn from a variety of cultures across all continents. Cross-Cultural Marketing is a valuable resource for students following an undergraduate or postgraduate course on international marketing or international business."Article| Robert Rugimbana| Statement ..."
♥ Book Title : Airport business practices and their impact on airline competition FAA/OST Task Force study.
☯ Full Synopsis : ""Article| no defined| Statement ..."
♥ Book Title : Ground Access to Major Airports by Public Transportation
☯ Full Synopsis : "TRBs Airport Cooperative Research Program (ACRP) Report 4: Ground Access to Major Airports by Public Transportation examines key elements associated with the creation of a six-step market-based strategy for improving the quality of public mode services at U.S. airports. The report also addresses the context for public transportation to major airports, explores the attributes of successful airport ground access systems, presents an airport by airport summary of air traveler ground access mode-share by public transportation services, and more."Article| Matthew A. Coogan| Statement ..."
♥ Book Title : Strategic Marketing Approaches Within Airline Management: How the Passenger Market Causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to Overlap
☯ Full Synopsis : "On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis."Article| Susanne Bölke| Statement ..."
♥ Book Title : Marketing Planning 2007-2008
☯ Full Synopsis : "BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Planning module by the Senior Examiner and Level verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam"Article| Karen Beamish| Statement ..."
♥ Book Title : Strategic Airport Planning and Marketing
☯ Full Synopsis : ""Article| Emmy Arsonval Maniriho| Statement ..."